Digital ad revenue in the U.S. hit an all-time high of $259 billion in 2024—a 15% year-over-year surge and the fastest pace of growth since 2021. But was is the outlook for 2025?
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From automating workflows to revolutionizing creative processes, AI is setting new standards across sectors. Identity and addressability is the newest frontier.
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Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
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The Guardian’s implementation of OpenPath is a critical part of the evolution of its programmatic strategy to create high-quality advertising.
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This week, we’re dissecting the IAB's 2025 State of Data Report, which highlights the transformative impact of generative AI on digital media and the online advertising industry. Publishers can use generative AI to build media plans, generate audience segments, select media partners, and create customized sales packages.
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For Women’s History Month, AdMonsters is excited to share the viewpoints of 44 women leaders in ad tech about what it’s like to be a part of the industry, advice for the next generation, and how best to use your voice to find success on your terms.
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Scope3 recently launched Brand Standards, an AI-driven brand safety solution. Advertisers can use the tool to create AI agents to assess content suitability based on specific brand values, blocking unsuitable content in real time.
Read MoreHey @{First Name}@,“I’m a survivor, I’m not gon’ give up, I’m not gon’ stop, I’m gon’ work harder…” Destiny’s Child turned a challenge into an anthem, and for media owners, the fight is just as real. AI search is siphoning publisher traffic, and federal DEI rollbacks could shake up ad…
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Google Ad Manager crashed last Saturday when most ad ops team members were enjoying the weekend. For two full days, campaigns simply stopped in their tracks, resulting in zero clicks or conversions but plenty of lost revenue for publishers.
Read MoreAdMonsters March 6, 2025 AI Search is Eating the Web—Can Publishers Stop It? Google’s AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web? Read more. What Trump's DEI…
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