This Q&A with Andrey Kazakov, VP of Demand & Non-Gaming at AppLovin, delves into understanding how app marketers can think beyond the traditional channel mix for non-gaming apps, the undeniable significance of mobile in performance marketing, and the revolutionary role of AI in shaping the future of mobile advertising.
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Apple's iOS 17 update was released on September 18, ensuring consumers know how third-party SDKs share their data. Aligning with Apple's ATT, their new privacy manifests restrict campaign tracking methods on major social brands such as Facebook, Instagram, Google ads, and Twitter.
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Equitable media investment was a hot topic last year, but now it seems that was last season's news. Many brands made upfront commitments to invest in diverse media, and that money is slowly drying up. For example, Reach TV saw a 100% increase in commitments from advertisers last year. This…
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Sofia Santiago's desire to honor her roots stems from her deep appreciation for her family's history. By tracing her family tree, learning Spanish, and cooking traditional Cuban dishes, she's actively built her cultural identity and hopes to pass her Cuban traditions to future generations.
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According to LiveIntent's new study, retail media is on the brink of a significant growth phase. They surveyed over 200 U.S. marketers to analyze their experiences with retail media networks.
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In Q2 2023, Amazon's advertising services business generated an impressive $10.68 billion, reflecting a 22% increase from the previous year. Although the closure of the ad server raises questions about potential reasons, speculations include regulatory privacy policies or a strategic shift toward AI and machine learning. Amazon's updated ad-server privacy…
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At a recent ProgIO panel, industry experts shed light on Google's Privacy Sandbox and the Topics API, aiming to demystify the ongoing changes in digital advertising.
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Consumers encounter a digital ecosystem oversaturated with content and choices. This places advertisers and publishers on a perpetual quest to create an ideal and strategic viewer experience. And with the surge of online video consumption, the environment has become especially dynamic. As consumers spend more time online, their exposure to…
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Federal regulations have attacked Big tech monopolies from all sides, but if the Government comes out on top, this could be the first nail in the coffin. For a long time, the duopoly — Meta and Google — hoarded around 85% of ad spend, but privacy regulations took some of…
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Media companies that can accommodate advertisers' demands for private data collaboration stand to gain a significant market advantage. Data collaboration can boost revenues by attracting new advertisers, securing larger commitments from agencies and advertisers, and commanding premiums on ad products that leverage shared data.
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