The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business.
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In this Decoder video, James Deaker — also known as The Yield Doctor — explains why starting lower can open the door to more bidders, reveal hidden opportunities, and ultimately drive higher yields.
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Privacy Lawyer Jessica Lee answers these questions for publishers: How much liability do publishers carry for downstream vendor behavior? Are probabilistic age estimates enough? What does “strictly necessary” really mean for measurement?
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When publishers gather to address sales, product, and operations alignment, old frustrations resurface. But, so do new frameworks, candid stories, and solutions worth taking home.
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Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments.
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The Nashville Sell Side Summit theme “Beyond the Browser,” resonated with publisher concerns around AI-powered, zero-click answer engines and the need to meet audiences outside of their own websites, which are receiving less referral traffic from search and social.
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Swivel is putting AI agents to work for publishers, automating the messy middle of ad ops so teams can focus on strategy. From faster troubleshooting to smarter workflows, here’s how they’re reshaping the sell-side playbook.
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In April, when Matt McGowan joined Bell Media, Canada’s largest media and entertainment company, he came with a track record spanning both startups and corporate orgs.
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The rise of sell-side curation is a response to signal loss and a strategic reorientation of the programmatic ecosystem, one that unites data fidelity, cost efficiency and omnichannel scale in one fell swoop.
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For publishers to understand how the market values their ad supply, they need visibility into metrics that have traditionally been more visible to buyers than to sellers. OpenSincera is a potential solution for that.
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