As more marketers look toward digital solutions, it's time for DOOH to step out of the shadows of its traditional predecessors and claim its rightful place in the digital ecosystem. Today, DOOH has advanced beyond a digital version of static signage. It's now an integrated platform that combines the best…
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The publishing industry loves a good comeback story. Adweek’s latest report provides the receipts about a publisher that went from financial and legal chaos to quadrupling revenue since 2018 to $90 million, a 20% profit margin, and a strategic pivot that’s got them outperforming many of their legacy media peers.
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With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee, Chief Privacy & Security Partner at Loeb & Loeb, explores what businesses should anticipate from the FTC under Andrew Ferguson, the likelihood of a federal…
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Consumers say they want privacy—but not at the expense of the free internet. The latest IAB study lays out the balancing act between data protection, personalization, and the value exchange that keeps the digital economy running.
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If the TikTok ban proceeds, the ripple effects will be profound, forcing advertisers to reallocate budgets to platforms like YouTube and Meta. As the industry braces for the next chapter in the TikTok saga, questions remain about how brands and platforms will adapt to the new regulations.
Read MoreAdMonsters January 23, 2025 Life After TikTok: A Game Plan for Media, Marketing, and Advertising With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and…
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A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.
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Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? Or is it a slippery slope towards invasive tracking?
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Mobile monetization in 2025 looks less like a chaotic rush to capture revenue streams and more like a masterclass in strategy. Apps are getting smarter, users are getting pickier, and competition is getting tighter. To keep up, the industry is leaning into personalization, immersive advertising, and hybrid approaches that cater…
Read MoreAdMonsters January 16, 2025 Ad Tech CES 2025: AI, Everywhere, All At Once CES 2025 showcased AI as one of the major driving forces behind ad tech’s evolution. As we delve into the key takeaways from CES 2025, it's evident that ad tech is going through a significant transformation, but…
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