Everyone wants to feel special, have that custom, unique experience, whether it’s as an individual or a business looking for that “wow” factor. Advertisers can still have that wow factor with the use of templates on the back-end. Templates work, for starters, and they are also easy to set up…
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In preparation for our webinar: How Pubs Are Increasing Revenue While Delivering Premium Ad Experiences In Email, on Wednesday, September 22, 2021, @ 1 PM EST, we spoke with Nick Bolt, Senior Product Marketing Manager, Publisher Solutions, LiveIntent, about how native ads can help publishers grow their business and revenue.
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The people have spoken: There are too many ads on the internet. So many, in fact, that it drives consumers to install ad-blocking software on their desktops and mobile devices. This often drives publishers to write off ad-blocking audiences as lost traffic. But provided with the right incentives, like less…
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September 02, 2021 Phantom Ad Requests Are Robbing CTV's Ad Dollars Is Apple Really Giving Into App Pubs? The UK Could Be Leaning Into Consumer Choice Phantom Ad Requests Rob CTV of Millions of Ad Dollars Photo by Tara Winstead from Pexels According to eMarketer, 55% of CTV ad budgets…
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1:00 PM ET Historically, implementing native programmatic advertising in email newsletters has required tremendous resources from ad trafficking teams to overcome various operational hurdles. Not to mention, they haven't always delivered the best ad experiences. But today, as advancements in technology have matured, native programmatic advertising in email is proving…
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AdMonsters Advisory Board Chairman, Rob Beeler, caught up with John Murphy, Chief Strategy Officer at Confiant about some surprising findings in Confiant's Malvertising & Ad Quality Index Q1 2021 report. It seems Google has slipped in the SSP rankings. A perennial strong performer, Google experienced an uncharacteristic setback this quarter.…
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August 26, 2021 What Will Apple's Mail Privacy Protection Mean For Newsletters? Amazon Gets a Boost from Apple's ATT Does the FTC Understand Ad Tech? Newsletter Marketing Under Apple’s Mail Privacy Protection Image by Muhammad Ribkhan from Pixabay Spoiler alert: It’s not pretty. Many publications opine that Apple Mail Privacy…
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We spoke with Dev Pragad, CEO Newsweek, about how the publisher is building better relationships with their audience toward the goal of zero-party data exchange, as well as how they're using LiveRamp's Authenticated Traffic Solution (ATS) to drive CPMs. We also spoke with Scott Howe, CEO of LiveRamp, to learn more…
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The surge in digital media consumption continues. Ad spend is flowing freely beside the traffic stream. But unfortunately, to the dismay of publishers and advertisers alike, ad block usage is on the rise. But ad blockers are becoming ad filterers — the 95% of all ad-blocking users who have an ad…
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August 17, 2021 NY Times Goes All in on Newsletters User-Agent String Deprecation Delayed, But Soon NPR Debuts Real-Time Diversity Tracker NYT Goes All in on Tiered Newsletters Image sourced from the NYTimes The New York Times is banking on newsletters to continue elevating its subscriber base. Approximately one-third of…
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