AdMonsters June 6, 2024 Why CTV May Decide Who Wins the White House - and the Fate of the Medium Many marketers are - let's say - generally excited about the promised targeting power of CTV. Yet, for political advertisers, many are staking their careers on this burgeoning new…
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Paul Bannister dropped some serious knowledge bombs on LinkedIn and Twitter, giving us the lowdown on how different DSPs spend with Google's Protected Audience API (PAAPI). It's clear from the data that everyone's scrambling to figure out their game plan for a post-third-party cookie world.
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Every June, companies prep pride campaigns. It’s incredibly important for companies who believe in LGBTQIA+ rights to speak up. Yet, many are shying away from expressing support either from fear of conservative backlash (remember what happened with Target’s Pride collections last year?) or of accusations of rainbow-washing.
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Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become…
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Europe is setting a new course with its Digital Markets Act (DMA) and Digital Services Act (DSA). These twin pillars aim to dismantle the monopolistic strongholds of Big Tech, fostering a fairer and more transparent digital marketplace.
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Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.
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The Trade Desk published its biannual Sellers and Publishers Report, which examines the growth drivers of the premium internet (aka the top digital publishers and platforms outside of Google and Facebook). The report notes that we are at an inflection point in the industry: For the first time in a…
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Many marketers are - let's say - generally excited about the promised targeting power of CTV. Yet, for political advertisers, many are staking their careers on this burgeoning new medium. Indeed, candidates can't wait for CTV to sort out all of its fundamentals in the near future.
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In honor of AAPI Heritage Month, we spoke with Soyeong Park, Head of Measurement Insights and Data Strategy at Sam's Club MAP, about her life and career, tracing her journey from Seoul, Korea, to her impressive ad tech and digital media career.
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AI tech is galloping ahead like a runaway horse, with innovation racing rampant and regulations struggling to catch up. The latest spicy AI scandals involving Scarlett Johansson, Drake, and FKA Twigs reveal the AI frontier is still the wild wild west. What does all of this AI chaos mean for…
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