In honor of Women's History Month, we spoke with Laura Boodram, CRO, FatTail, about how she started in ad tech, her experience being a women executive, and how her new role as CRO has allowed her to grow.
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AdMonsters spoke with Tom Pachys, CEO and Co-Founder, EX.CO about the launch of the ad tech company's new AI-driven content recommendations and premium video libraries for publishers. We also discussed how they increase value for publishers by streamlining the supply path, and how AI can help fix ad tech's sustainability…
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If you live in DC, you may have noticed a new breed of lobbyists in town: the TikTok influencer. Politico reported that these folks planned to “flood” the city this week with its presence in an effort to stave off the U.S. government’s attempt to ban the app, unless ByteDance…
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Ahead of our upcoming webinar led by Strategic Solutions Engineer for OneTrust, Arshdeep Sood, "Consent-based Advertising: How You Can Automatically Build Audience Trust," we chatted with Sood about ever-changing privacy regulations, consent-based advertising, and what publishers need to know to stay ahead of the game.
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Jana Meron started Lioness Strategies to bring her expertise to more than just one company. She is concerned that the cookie's death will harm journalism, the open web, and consumers' ability to access trustworthy information.
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Secure Data Recovery conducted a study to find out which apps American consumers trust least with their data collection practices. They discovered that women's health apps are the least trusted with data, and around 61% of people surveyed deleted an app because of data collection and privacy concerns.
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Standard cohorts are interest-based publisher cohorts that can be generated automatically based on publishers’ first-party data. They are created using Natural Language Processing and the IAB 1.1 Audience Taxonomy, leveraging consistent and standardized behavior inputs.
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Consent is the currency that will lead publishers to once again build trusted relationships with their audiences to offer them personalized experiences, and at the same time increase the value of those audiences to advertisers. We spoke with Ashlea Cartee, Product Marketing Manager, OneTrust Platform about consent fatigue (yeah, it’s…
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While the world frets about the possibility of a recession, one positively flourishing sector is the bot economy. To learn more about today’s bot networks and how the industry can work together to limit their damage, Admonsters spoke with Zach Edwards, Senior Manager of Threats Insight for HUMAN.
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To dig into the details of what retailers need to know to stay competitive, we spoke with Eric Brackmann, Head of Commerce Media at Koddi. Brackmann helped illuminate why it’s important for retailers to invest in digital solutions, how to form partnerships, and how to stay ahead of the competition.…
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