At POSSIBLE 2025, VaynerMedia’s John Terrana talked to AdMonsters about what most media teams get wrong about attention—and what it really takes to build performance-driven plans that keep up with culture.
Read More
I usually write on the publisher side, so I felt like a secret agent among many brands and agencies at Programmatic IO 2025. And I got some top-secret publisher intel you can deploy.
Read More
While trust in national news continues to erode, often due to political bias or polarization, local and independent journalism remains a trusted cornerstone for communities, and a place for advertisers to connect with consumers.
Read More
Warner Bros. Discovery announced Wednesday that its streaming service Max is going back to HBO Max, and they're releasing a new ad-buying tool, Neo.
Read More
At POSSIBLE 2025, we caught up with Felix Zeng, Head of Programmatic at The Weather Company, to discuss data ethics, environmental signals, and how forecasting weather and ad trends aren’t all that different—until they are.
Read More
Ryan Maynard, the SVP of Programmatic Sales Operations at publisher monetization platform Raptive, was, until recently, deeply skeptical of curation and the industry’s shift to activating curated audiences within SSPs. What changed?
Read More
Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
Read More
The open web is made up of millions of independent apps, ad networks, mediation platforms, supply partners and demand partners, making it the natural next destination for advertisers.
Read More
As digital media shifts beneath our feet, the latest earnings from major players like The New York Times, ESPN, and Roku show how publishers survive or thrive through trying times.
Read More
Snackable Media’s acquisition of AdGrid marks a first. A Black-owned header bidding wrapper and full-stack ad platform built with multicultural publishers in mind. Founder Justin Barton explains the strategy, the tech, and why it’s time to redefine scale and ownership in ad ops.
Read More