Dark Traffic: How Undetected Ad Blocking Is Costing Publishers Billions
A new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to.
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How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers
For this edition of the AdMonsters' Publisher Spotlight, Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher's AI strategy.
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What Is Bid Throttling And How Can Publishers Use It Effectively?
Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.
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Into the Signal: Redefining Media Quality
Media quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.
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Streamline or Stumble: Inside Bloomberg’s Big Restructure
Bloomberg laid off about a dozen staffers as part of a global restructuring effort—a notable move for a company that many have seen as a steady force in an unpredictable media economy.
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Don’t Wait for the DOJ—Fix the Ad Stack Now
The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.
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Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI
Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.
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The Essential Role Of PMPs In Helping Publishers Combat Inventory Commoditization
With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.
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Dow Jones’ AI Game Plan: Inside Jesse Waldele’s Strategy For Smarter Ad Ops
As SVP of digital operations and client success at Dow Jones, Jesse Waldele brings a coach’s mindset to everything from cross-functional alignment to client relationships.
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The Authenticity Crisis In Influencer Marketing: How Fake Metrics Are Silencing Marginalized Voices
While influencer fraud is frequently framed as a financial issue, its consequences run deeper, affecting the entire ecosystem. Fake influencers aren’t just misleading brands.
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