“The good thing is that we are on a vendor stack,” commented Ricardo Collison, VP of Revenue Platforms for CBSi. “The bad thing is that we are on a vendor stack.”A digital totem pole built out of a mishmash of mismatched pieces, the revenue tech stack stands in the center…
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First-party data is oil of the digital media landscape. While all kinds of publishers can claim it, the refinement process, not the drilling, makes the big bucks. Fortunately, technology has improved publishers’ refining abilities, not just in driving revenue from first-party data through on-site advertising as well as selling data to…
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During this Meetup, publishers will discuss all the elements of stack strategy: arrangement of the various tools; optimizing and experimenting with multiple demand sources; allowing channels (such as direct sold and private exchanges) compete; and more. In addition, they’ll opine on best practices regarding team roles and structure; sales approach;…
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This Meetup brings together several premium publishers to explain how creative-facing initiatives sync into typical operations workflow and delve into the tools and processes required. Are there standards that can be applied across screens and platforms? How does operations handle scaling and the integration of viewability metrics and technollogy? Can…
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In the past, the acronym CPA had a simple connotation for publishers: low payout. Particularly in the post-bubble digital advertising world, CPA campaigns seemed a desperate alternative when CPMs had hit rock bottom. But more than a decade later, Epom Head of Sales Andrew Lebowski argues that in the age…
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Join us in Austin, Nov. 9-12, for Publisher Forum and be part of this elite group to discuss, debate and shape the future of digital media. No other conference comes close to offering the exposure, exchange of ideas and feedback.
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Publisher first-party data is universally considered to be the most valuable data on the Internet. However, actually mining the value of that data and turning them into a revenue-driving workhorse is easier said than done, especially on a multi-platform basis. During this Meetup, publishers will discuss how they're porting first-party…
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For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when…
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“We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies.”Thus reads the charter of the Open Video Viewability (OpenVV) project led by TubeMogul in conjunction with 25-odd ad technology and measurement providers (the latter includes Nielsen and DoubleVerify), most of them household…
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Fifty percent of pixels in view on the in-focus browser tab for two continous seconds. It doesn’t seem like a giant barrier to cross for a video ad to be considered in-view – and that was the point.Following the June 30 lifting of the Media Rating Council’s advisory against transacting…
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