You better believe I was bummed by the Digiday article suggesting that the time-based guarantee movement has stalled out. Those who regularly read my opuses know I’ve long been a huge advocate for this style of transaction because time (and really engaged time, which can be used as a proxy…
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When you're as focused on digital media as we are at AdMonsters, sometimes it's important to remember the offline world still exists, and it's generating serious money for a lot of publishers who are active in it. If you're coming from the point of view of a media company with…
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This is the second article in the Native Chronicles series, brought to you with the support of TripleLift. Read the first article on the "creative revival," and the third on the future of mobile. The term “set it and forget it” is anathema to digital advertising. Whether it’s a homepage takeover, pre-roll video,…
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Advertisers and publishers across the board understand that while advertising keeps the digital publishing world's lights on, content is what brings the audience to the goods. Marketers persistently beat the drum for content marketing, and publishers recognize how content marketing initiatives can potentially take users' willing engagement with sponsored content…
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Facebook COO Sheryl Sandberg has been catching heat from all over the internet since this past Thursday, when she told Axios editor Mike Allen that Facebook was not a media company. Her rationale was that Facebook doesn’t produce original news content, doesn’t hire journalists (which it actually has done), and…
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The GDPR (General Data Protection Regulation) countdown clock keeps ticking more and more loudly the closer we get to May 25, 2018, the day the wide-reaching E.U. regulation takes effect. Publishers here in the U.S. and elsewhere outside of the E.U. are feeling anxious about getting compliant. Part of that…
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Google Delivers Insights Engine to Pubs Google announced it’s releasing a suite of tools to give its DoubleClick publisher clients audience and performance insights. It’s called the Insights Engine Project, and it’s angled to give publishers a view of performance similar to what the company gives advertisers when they target…
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The ever-changing digital advertising ecosystem has one constant: Malware. Vigilance is the onus of every publisher. Securing the digital advertising ecosystem is easier said than done. The malware emergency du jour differs—this year’s phishing scams and scroll jacking could have been last year’s mobile redirects and app auto-installs. Meanwhile, users…
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This morning, Adobe announced it would cease development of Flash Player by the end of 2020, along with its roadmap for killing it off with minimal disruptions to user experience. It’s almost surprising to finally hear it from Adobe—much of the digital world has been bracing for a Flashless world…
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Digital media types have been buzzing for a while about a shift in the marketing tech world: Marketing tech is being drawn closer to advertising tech, and this is going to change the way advertisers and publishers do business. The messaging in advertising will become more personal, and in order…
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