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Training – 301: Technical Project Management

back to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch and refreshments) Registration: Enroll online Course Description Online ad operations is a highly complex and technical field, with a company's…

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Training – 102: Workflow & Processes

back to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: $ (includes course materials, lab fees, lunch and refreshments) Registration: Enroll online Course Description This course is designed for both ad operations managers and other personnel in…

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Training – 102: Workflow & Processes

back to the AdMonsters Training home page Date: Time: 9:00am to 5:00pm registration opens at 8:30am; enjoy breakfast until 9:00am Location: () Fee: ? (includes course materials, lab fees, lunch and refreshments) Registration: Enroll online Course Description This course is designed for both ad operations managers and other personnel in…

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Ad Ops 360 US I

jump to: sponsorship — agenda — registration What is Ad Ops 360°? Our newest conference, Ad Ops 360°, is a one-day conference designed to offer our past training participants, along with other junior and mid-level ad operations professionals an opportunity to further their ad operations education while collaborating with their…

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Thoughts on Portland

Last week was the second US Publisher Forum of the year and this time the setting was Portland, Oregon. The event had a special vibe to it in part because of the setting (Portland prides itself on being different), the number of people (the event was sold out) and the…

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Leading The Way on Mobile Advertising (Part I)

This June, a colleague and I were kindly invited to present at AdMonsters’ 12th European Publisher Forum in Prague. We jumped at the chance to speak, and felt we had some important issues to raise surrounding mobile advertising operations; an area so far sparsely covered by any of the major…

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A Three Prong Approach to Monetizing Inventory

Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…

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The Importance of Having a Plan

During a great session "Ad Operations Optimization" in Prague at our European Publisher Forum, Jen Hanks put forward a question to the group asking how many people had 1 to 2 year plans. Few if any hands went up. At first I was shocked having maintained such plans myself for…

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Thoughts on the Publisher Forum in Prague

Last week was our 12th Publisher Forum in Europe and it was quite frankly a huge success. Prague provided a great location for the event and all of the sessions were quite interactive. I'll be working with the session leaders to see if I can get them to summarize their…

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What Traffickers Need to Succeed

This past Thursday AdMonsters had our 2nd Ad Ops 360 event in the US. Ad Ops 360 is a special event for us because it's an extension of our training programs and instead of a room full of senior Ad Operations leaders, we have junior and middle level ad ops…

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