The Guardian US Is Embracing OpenPath for Programmatic Efficiency
The Guardian’s implementation of OpenPath is a critical part of the evolution of its programmatic strategy to create high-quality advertising.
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The Evolution Of Programmatic: How DSPs and SSPs Are Redefining Their Value for Advertisers and Publishers
The traditional boundaries between DSPs and SSPs are becoming increasingly blurred. Many companies are playing in both camps, serving both the demand and the supply side with equally robust offerings. Here are three key strategies that will enable them to ride the wave, rather than sink beneath it.
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44 Women Leaders in Ad Tech Share Their Secrets for Success
For Women’s History Month, AdMonsters is excited to share the viewpoints of 44 women leaders in ad tech about what it’s like to be a part of the industry, advice for the next generation, and how best to use your voice to find success on your terms.
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Why 2025 Will Unlock Audiobooks, In-Car Ads, and AI as the Next Big Audio Opportunities
After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. In this Q&A, Kelly dives into some of the biggest trends shaping the industry, including the rapid expansion of in-car personalized ads, the opportunity for…
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With Federal Cybersecurity in Retreat Ad Ops Teams Face New Risks
We’ve seen a whirlwind of activity from the new Trump administration, and one can be forgiven for missing essential developments. But, one trend that may be very problematic for ad ops teams in the months ahead is the federal government’s decision to pull back on cyber security.
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🌯 Scope3’s Brand Safety Tool: A Solution or a Bandaid for a Larger Problem?
Scope3 recently launched Brand Standards, an AI-driven brand safety solution. Advertisers can use the tool to create AI agents to assess content suitability based on specific brand values, blocking unsuitable content in real time.
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The Data Trap: Numbers Alone Can’t Inform Meaningful Marketing
Traditional data is backward-looking, analyzing content performance only after it has been tested against an algorithm, making it an inadequate tool for anticipating trends. Quantitative data highlights past behaviors, while qualitative insights help marketers understand the motivations behind them.
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AdMonsters March 13, 2025 Can Media Buyers and Sellers Finally Align—Or Are Publishers Still Playing Defense? AdMonsters’ Sell Side Summit laid bare the tensions—and opportunities—that will define 2025. Can buyers and sellers find common ground, or is this industry stuck in a perpetual playoff series? Read more. Publishers Are…
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Can Media Buyers and Sellers Finally Align—Or Are Publishers Still Playing Defense?
AdMonsters’ Sell Side Summit laid bare the tensions—and opportunities—that will define 2025. Can buyers and sellers find common ground, or is this industry stuck in a perpetual playoff series?
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🌯 Google’s GAM Disaster and Sandbox Woes, Disney’s News Layoffs & MNTN’s Market Leap
Google Ad Manager crashed last Saturday when most ad ops team members were enjoying the weekend. For two full days, campaigns simply stopped in their tracks, resulting in zero clicks or conversions but plenty of lost revenue for publishers.
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