Digital media decision making is constantly evolving, and with demand-side platforms, digital agencies have set up lightning-fast environments for buying and selling a variety of online ad impressions, similar to the computerized stock trading desks used by quantitative traders. DSPs are remaking the media landscape and increasingly blurring the boundaries…
Read MoreAdOps pros industry-wide are using Firefox and Firebug daily to troubleshot page level problems, investigate first and third party data activity, and sometimes just to learn more about how the internet really works. At Krux Digital, we’ve taken these great tools one step further, developing a special Krux-specific Firefox…
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Recently Intergi Entertainment announced their partnership with advertising technology provider ADTECH. ADTECH is powering the ad management for Playwire, an online video platform. Read the release. We spoke with Jayson Dubin, CEO of Intergi Entertainment for further details on this unique product offering and video ad serving standards.Q: Please tell…
Read MoreVideo syndication is a hot topic in the world of online media. While the general idea is well enough understood—it’s a way for content owners to make more money in more places—there is still plenty of confusion about what video syndication actually is, how it works, and what publishers need…
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I hope everyone enjoyed the AdMonsters Memphis Publisher Forum. I was in Memphis on Sunday night and then made my way to Chicago for a conference called DrupalCon. AdMonsters is a Drupal site and we were very pleased to participate in this event. I took away a LOT of knowledge…
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(But using them is still an art.)By Thomas Siegman, VP Client Services, RSG Media & Mayank Agarwal, Product Manager, Zoox AnalyticsA spate of new tools is letting publishers take back their place at the table, giving them critical insights into inventory management, pricing, and products—a position that they were in…
Read MoreInterested in the latest in Ad Operations and Ad Technology? If you are a commercial director or ad operations professional, this event is for you!Web Wednesday is partnering with AdMonsters to bring the first AdMonsters event to the Asia-Pacific region.Breaking News & UpdatesKeynote Speaker: Ruth Stubbs, President iProspect and Digital…
Read MoreEditor's Note: aiMatch recently released an eBook, "Building A Solid Data Strategy" which you can download free from their site. In this post Chris Hanburger, VP of Sales at aiMatch, discusses the need for publishers to have a data foundation.A lot of people in our industry are talking about data. …
Read MoreAMI announced today that they have signed up to use Operative.One. Read the press release.We spoke with AMI about the decision to use an advertising business management provider.Q: Please briefly describe AMI's business and current ad operations organization. Do you have a centralized team that manages the 15 websites or…
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I’m back in San Francisco for a few days in between the IAB Annual Leadership Meeting (IABALM) and AdMonsters Publisher Forum XIV in Memphis. IABALM is a sea of C-level execs from “all” the top media and technology companies and I ran into a ton of old friends as well…
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