I can’t say I was surprised by findings from research firm L2 Marketing that Amazon’s virtual assistant Alexa is more likely to push Amazon Prime products on users seeking a variety of wares. There’s nothing scandalous in that—if I had an Alexa, I’d probably want it to look for Prime…
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Science fiction turns fact—the term artificial intelligence seems ubiquitous at the moment, whether it’s marketing technology firms boasting about superior processing power for campaign personalization or the coming singularity and robot apocalypse.Those of us in the trenches of the digital advertising world have become immune to the lure of buzzwords,…
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Viewability has been one of the more contentious issues in digital advertising for several years, in spite of the fact that MS Word apparently doesn’t recognize it as a properly spelled word. That’s appropriate, in a way. Media types have found the viewability issue maddening, and most laypersons would never…
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No, I didn't go to Cannes last week. Did I want to? Honestly, yachts and rosé have never been my thing (Cheap beer in a dirty rock club? Now you're talking my language), and the gladhanding awards bit makes me roll my eyes just thinking about it. Cannes used to…
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No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. Connect with your peers to advance the digital media industry. Delve into the latest topics focused on maximizing revenue. Experience a unique event with an agenda you…
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“Digital Is Dead” read the first slide of Larry Allen’s keynote for Programmania on June 5, 2017. I don’t know if it elicited the gasps Larry was hoping for, but I could detect a certain sense of puzzlement flowing throughout the room of 200-plus programmatic specialists. Wait—isn’t this supposed to be…
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Through header bidding, publishers aren’t just seeing more revenue from their demand partners--they’re also seeing seeing huge amounts of data. The problem is, that data isn’t always clearly understandable, and isn’t always easy to take action on it. At times, it’s not even clear where pubs should look to find…
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Earlier in 2017, savvy publishers and platforms started noticing a gnarly new breed of mobile redirects, one that’s particularly evasive to common-practice malware prevention methods. It’s a new page in the standard playbook malvertisers long ago developed to skirt around the watchdogs in the ad ecosystem, one that allows them…
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Let’s admit that the majority of headaches when it comes to viewability revolve around the fact that in campaigns it’s measured ex post facto. The ad is served and then the viewability pixels start counting—but the buy and sell side pixels load at different times, causing discrepancies aplenty. Doesn’t that…
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The last few years have marked an exciting time for publishers' holistic revenue strategies. Programmatic channels have gained more prominence, and publishers have gone forth in search of the tech that can help them break down the siloes that had previously constricted pockets of their inventory. Of course, that process…
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