Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments.
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In April, when Matt McGowan joined Bell Media, Canada’s largest media and entertainment company, he came with a track record spanning both startups and corporate orgs.
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The rise of sell-side curation is a response to signal loss and a strategic reorientation of the programmatic ecosystem, one that unites data fidelity, cost efficiency and omnichannel scale in one fell swoop.
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From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.
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After elevating through a company merger and several promotions, Brittany Warren, Director of Client Services at SiruisXM, now focuses on managing offshoring and emerging solutions.
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llms.txt is the velvet rope between your content and AI crawlers. Here’s how ad ops can turn it into AI-safe inventory, enforce compliance, and turn crawls into cash.
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In theory, software as a service (SaaS) is supposed to unlock innovation. But in ad tech, we’re beginning to see signs that SaaS may be doing the opposite.
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When you consider the rising costs of ad-free streaming, the shift to ad-supported platforms isn’t all that surprising. Monthly ad-free access to the top eight US streaming services now costs roughly $122.
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Generative AI threatens the very future of the open web and the publishers that sustain it, but there can be a future where publishers thrive by recognizing what they offer that AI cannot.
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