With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.
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At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business.Â
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At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
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Ad ops teams are stuck in a loop of manual chaos—and automation might be the only real way out. Here's how publishers are reclaiming time, strategy, and purpose by fixing order-to-cash from the inside out. In advertising operations, the burnout is baked in. Juggling inventory, screenshots, pacing, tags, billing, makegoods—it’s…
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James Deaker,“The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.
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For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.Â
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Amanda Gomez, SVP of Revenue Operations at the New York Post, spoke to AdMonsters about unifying her teams around first-party data and bringing that data directly to buyers.
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Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.
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Publishers are done with the patchwork pain of order-to-cash—from manual pacing updates to reconciliation gridlock. Here’s why ad ops leaders are turning to automation to transform the process.
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If you think yoga and yield optimization don't mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might inspire you to rethink your routine.Â
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