In this keynote video, from Publisher Forum Virtual Spring 2021, Lisa Ryan Howard, SVP, General Manager, Media explains how The Times is focusing on fewer, higher quality ads and using its first-party data to offer targeting based on emotional states and reader motivations to provide more powerful ad experiences.
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Jason White, SVP and Head of Publishers, LiveRamp, and Chris Pirrone, General Manager, USA TODAY, Sports Media Group, take AdMonsters Senior Editor, Lynne d Johnson, on a deep dive discussion into the world of publisher first-party authentication strategies. "If cookies were the currency before, the gold is that relationship with…
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April 14, 2021 IPG Commits to More “Inclusive” Bidding & Buying Contextual Gets a Cash Infusion Brave Browser Blocks FLoC Texas Tightens Reins On Google Antitrust Case Around the Water Cooler IPG Makes Less Biased Bids & Buys Priority with New DEI Hire Image by Gerd Altmann from Pixabay Making…
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The advertising ecosystem has a huge opportunity to create a more transparent programmatic supply chain, where SSPs, brands, ad tech vendors, and agencies alike can commit to using new tools and tactics to improve how they work with publishers. By enhancing the control and transparency in the programmatic supply chain, we will ultimately…
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Powered by: March 23, 2021 Google Blocked 3.1 Billion Ads in 2020 Time For Pubs to Find New Normal Around the Water Cooler Google Goes Blocka, Blocka, Blocka on 3.1 Billion Ads The year 2020 really brought malvertisers out of the woodwork. From pandemic-related scams, to #BLM-related scams, to…
Read MoreAdMonsters March 25, 2021 First-Party Data Transformation: Driving Cultural Change As damaging as COVID-19 has been to publishers’ revenues, it has presented them with an opportunity to rethink their business models with a focus on building their first-party data strategies. Publishers are finding themselves in a new world that’s…
Read MoreAdMonsters March 11, 2021 Four Ad Tech CEOs Weigh In On Google’s Plans To Not Support Cross-site Ad Tracking The announcement that Google won't replace third-party tracking cookies with alternative identifiers has set off alarms throughout the industry. But maybe, instead of being fearful about what comes next, it's…
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Powered by: March 09, 2021 An Ecosystem Divided Brands Are Hungry For New Digital Ad Options Around the Water Cooler An Ecosystem Divided Photo by Luca Bravo on Unsplash "Are we creating two different ecosystems?" Shenan Reed, SVP, Head of Media, L'Oréal asked Jerry Dischler, Vice President / General…
Read MoreAdMonsters March 4, 2021 Reducing Latency, Improving UX, and Growing Revenue 2021 is already shaping up to be an improvement over last year, crippling snowstorms and vaccine shortage be damned. For pubs, the year also presents something of a fresh start. They are genuinely taking a ‘nowhere to go but…
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2021 is already shaping up to be an improvement over last year, crippling snowstorms and vaccine shortage be damned. For pubs, the year also presents something of a fresh start. They are genuinely taking a ‘nowhere to go but up’ mentality this year, making most of the dregs befalling ad tech…
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