AdMonsters October 30, 2020 Pandemic Pushes Self-Serve Ad Tech Adoption Forward It was slow starting for self-service ad platforms. Buyers were hellbent on using exchanges to cherry-pick their inventory. But 2020 is an extremely different marketplace, largely shaped by how the global Coronavirus pandemic has altered the landscape. In…
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Our interest in the federal government’s antitrust suit against Google took a huge dive when we learned it would be centered around search. While mainstream publications trotted out the tired descriptor “landmark” for the headlines when the suit became public, many of us in the industry shook our heads and…
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As damaging as COVID-19 has been to publishers’ revenues, it has presented them with an opportunity to rethink their business models with a focus on building their first-party data strategies. Publishers are finding themselves in a new world that’s been accelerated by the pandemic, as well as privacy regulations granting…
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1 pm EDT Before Chrome announced it was ending support for third-party tracking cookies, Insider Inc. was ahead of the curve, launching a bold new first-party data platform with great fanfare. Now as the consequences of the cookie’s death become clear to advertisers—and the industry re-organizes in the wake of…
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As privacy restrictions began to tighten, Digital Media & Measurement Consultant, Rachel Adams had concerns that the digital media industry would no longer be data-driven, and she'd end up in the “integrated” media world again, where most buys were considered equally difficult to measure, and plans saw few changes quarter…
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October 20, 2020 IAB Europe Fails GDPR Standard Ecommerce on the Rise Ad Tech IPO Rumors Abound TCF Fails GDPR Standard Image sourced from Twitter This is big news y’all. The Belgian Data Protection Authority (APD-GBA) has conducted an investigation of the IAB and its Transparency Consent Framework and found…
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In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange.
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We heard an old dear friend, Dennis Colón, who we knew from his days as an ad ops exec at Conde Nast and CBSi had recently joined SuperAwesome as VP of Global Operations. SuperAwesome’s technology powers safe digital engagement with the under-16 crowd, enabling 12 billion monthly transactions, including safe…
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October 13, 2020 Ad Tech Says No to Google Gatekeeper Role Is There a Happy Medium to Publisher Data Leakage? OTT/CTV Ad Spend Up—Despite Pandemic Should Google Be the Gatekeeper? Image by Lothar Dieterich from Pixabay Much of the future of advertising is being discussed in W3C meetings every week,…
Read MoreAdMonsters October 8, 2020 Advertising Automation Illuminated Purple's ability to grow mattress sales 46% in Q1 can partly be attributed to changing consumer behaviors during the pandemic, but there's also a good dose of engineering ingenuity behind their marketing. They worked with AcuityAds all-new illumin platform, an advertising automation…
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