APRIL 06, 2022 Privacy Sandbox — The Next Episode Walmart Gunning For Amazon Meta In Hot Water Again Testing, Testing - The Next Episode of Privacy Sandbox After a pretty quiet first quarter, Google opened up trials for the next phase of the highly anticipated and scrutinized Privacy Sandbox. With…
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AppLovin has always proven a resourceful tool for mobile app publishers looking to grow their apps and revenue. But now, they're partnering with The Trade Desk and beefing up their wares so that TTD can buy directly from AppLovin Exchange, and mobile pubs will have access to UID 2.0.
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Powered by: APRIL 03, 2022 P&G Bets Big On (Group) Black Profit on Priorities EU's DMA Busts Big Tech Open Instacart Platform Cashes In on First-Party Data P&G Bets Big On (Group) Black Group Black is making major strides and leaping closer to its goal of deploying $500 million…
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Powered by: March 30, 2022 Are Ad Tech Players Causing Pubs Headaches? TLDR: Get Started on Your Identity Resolution Strategy Nielsen Lives to See Another Upfront Affiliate Marketing Has Some Answers for Publishers Are Ad Tech Players Causing Major Woes? Middlemen aren't always helpful and can actually cause more…
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The DOOH industry is on the upswing. It’s bouncing back and is expected to come close to its pre-pandemic high with $2.58 billion in ad spending in 2022. So, why should advertisers be giving DOOH another look when the post-pandemic world is opening up so many advertising options? We spoke…
Read MoreAdMonsters March 25, 2022 Are We Ready for a Post-Cookie World Fueled by Hybrid Targeting? While the full implications of a truly cookie-free ecosystem are not fully understood, advertisers and publishers have much to consider. Advertisers need an alternative to third-party cookies, one that will allow them to scale…
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Publishers have longed for a privacy-safe way to make their own data and site traffic translatable programmatically across many sites and sellers. With less than a year to go until the demise of third-party cookies in Chrome, there seems to be a new kid on the block who will serve…
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Powered by: March 23, 2022 Google & Meta’s Jedi Mind Tricks Publisher Take Rates: Two Percent? Really!? Apple — Living with IDFA Regret? New UK Online Safety Bill Google & Meta’s Jedi Mind Tricks Still Under Fire Jedis may typically be known as supernormal warriors trained to guard peace…
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While the full implications of a truly cookie-free ecosystem are not fully understood, advertisers and publishers have much to consider. Advertisers need an alternative to third-party cookies, one that will allow them to scale their campaigns and drive efficiency. In all likelihood, campaigns of the future will contain elements of first-party…
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Powered by: March 14, 2022 Can What Happened to Gannett Happen to You too? Supply Chain Shortcuts Pubs Caught in the Middle of Russia-Ukraine Conflict Welcome to the Podcast Party Could What Happened to Gannett Happen to You? If you were at AdMonsters PubForum last week like we were,…
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