🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
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Women Leaders in Ad Tech on AI, Allyship, and What’s Next for the Industry
Glenda Bautista Baker, Senior Director of Product at Penske Media Corporation; Steph Layser, Worldwide Head of Publisher Ad Tech Solutions at AWS; and Hélène Parker, Founder of Hélène Parker Consulting—shared practical insights about what it takes to lead teams, integrate automation, develop others, and stay current in a rapidly shifting…
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Building the Modern Ad Ops Team: Meet Disney’s VP of Ad Ops, Bobby Noble
For our first publisher spotlight, we spoke with Bobby Noble, VP of Ad Operations at Disney about building the modern ad ops team.
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The Guardian US Is Embracing OpenPath for Programmatic Efficiency
The Guardian’s implementation of OpenPath is a critical part of the evolution of its programmatic strategy to create high-quality advertising.
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What’s Missing in Identity Solutions? You Tell Us.
Publishers are losing signals—and revenue—on cookieless browsers like Safari and Firefox. This quick survey captures what you need from identity solutions to restore performance, increase demand, and make audience data work harder.
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🌯 The AI RFP: IAB’s Data Report Unpacks AI’s Emerging Role in Ad Tech
This week, we’re dissecting the IAB's 2025 State of Data Report, which highlights the transformative impact of generative AI on digital media and the online advertising industry. Publishers can use generative AI to build media plans, generate audience segments, select media partners, and create customized sales packages.
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Why 2025 Will Unlock Audiobooks, In-Car Ads, and AI as the Next Big Audio Opportunities
After leading A Million Ads (AMA) to a 60% revenue growth as chief revenue officer, Paul Kelly was promoted to CEO on December 10, 2024. In this Q&A, Kelly dives into some of the biggest trends shaping the industry, including the rapid expansion of in-car personalized ads, the opportunity for…
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When the Floor Isn’t the Floor: Ad Tech’s Transparency Problem
Floor pricing in ad tech isn’t as simple as it seems. Dive into why transparency around dynamic floors matters, what’s driving SSP practices, and how publishers and buyers can reclaim clarity in the auction.
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With Federal Cybersecurity in Retreat Ad Ops Teams Face New Risks
We’ve seen a whirlwind of activity from the new Trump administration, and one can be forgiven for missing essential developments. But, one trend that may be very problematic for ad ops teams in the months ahead is the federal government’s decision to pull back on cyber security.
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🌯 Scope3’s Brand Safety Tool: A Solution or a Bandaid for a Larger Problem?
Scope3 recently launched Brand Standards, an AI-driven brand safety solution. Advertisers can use the tool to create AI agents to assess content suitability based on specific brand values, blocking unsuitable content in real time.
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