Anyone can make a guess about why it's taken 20 years or so for the digital media industry to make standardizing data nomenclature a priority. Admittedly, "data nomenclature" doesn't really roll off the tongue, and if anyone thinks spreadsheets are sexy, they're probably a pretty niche group.Yet data nomenclature is…
Read More
OPS is the best place to connect with other digital media strategists and make the next steps in turning your digital media business into a profitable and efficient enterprise. You’ll hear from longtime industry stalwarts, learn from the sharpest minds in digital advertising, and meet the tech providers shaping the…
Read More
When the Media Rating Council released its updated mobile viewability specs for review last week, it didn’t hold too many surprises. The main definition of what counts as “viewable”—50% of pixels in view for one second in display, or for two seconds in video—carry over from the interim guidelines the…
Read More
OPS is the best place to connect with other digital media strategists and make the next steps in turning your digital media business into a profitable and efficient enterprise. You’ll hear from longtime industry stalwarts, learn from the sharpest minds in digital advertising, and meet the tech providers shaping the…
Read More
More than ever, publishers are feeling pressure to really understand and deliver on their video inventory in mobile. It’s widely held, and upheld by one study after another, that mobile video consumption has risen dramatically in recent years: eMarketer says that through 2015, 105 million U.S. users watched video on…
Read More
If header bidding offers such a great boost for yield among its most vocal champions, why would a programmatically active publisher have reservations about implementing it? Well, there are a few things. But one of the top concerns making some publishers shy about header bidding is latency. Pre-bid calls are…
Read More
Back in January, I posted “Header Bidding Trial by Fire: How Six Popular Header Bidders Perform.” Sortable ran an experiment to measure what happens when you increase the number of bidders, and how that impacts CPM. We found that there is a strong correlation between increasing bidders and increased average…
Read More
According to Nielsen, the 2016 Super Bowl had a peak audience of 115.5 million and an average one of 111.9 million viewers on broadcast, cable and satellite TV -- a slightly smaller figure than the previous year. However, 4 million unique viewers streamed the game through various digital mediums (desktop…
Read More
As the ultimate destination for advertising and interface for users, digital publishers have long borne the responsibility of preventing malvertising and other nasty business from sneaking through. However, quality control is imperative for all the players in the advertising chain – and in the last few years, exchanges and other…
Read More
The challenge for digital publishers, in a nutshell: Keep your business profitable enough to continue producing quality content, via an ad-supported model... while acknowleding users' awareness of, and frequent resistance to, being advertised to... while also confronting advertisers' increasing hesitancy to pay for any ad space users can't see easily...…
Read More