The following is a continuation of a post written by Hugh Evans recapping a presentation at Publisher Forum EU 12 in June. The real nuts and bolts of what we wanted to cover in our presentation was still to come – the operational challenges that inevitably come along with a…
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This June, a colleague and I were kindly invited to present at AdMonsters’ 12th European Publisher Forum in Prague. We jumped at the chance to speak, and felt we had some important issues to raise surrounding mobile advertising operations; an area so far sparsely covered by any of the major…
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We asked Martin Kelly, co-founder of Infectious Media and our keynote speaker at the Network Ad Ops Forum in London July 15th to summarize his presentation: The next big shift in the market is coming and the industry needs to be prepared. Just as auction model platforms have revolutionised and…
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Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…
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This past Wednesday we co-hosted with IASH our first Network Ad Ops Forum in London and I think everyone would agree it was a great success. Considering that it was a first time event and over 70% of the attendees were attending their first Admonsters event, it was great to…
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During a great session "Ad Operations Optimization" in Prague at our European Publisher Forum, Jen Hanks put forward a question to the group asking how many people had 1 to 2 year plans. Few if any hands went up. At first I was shocked having maintained such plans myself for…
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Last week was our 12th Publisher Forum in Europe and it was quite frankly a huge success. Prague provided a great location for the event and all of the sessions were quite interactive. I'll be working with the session leaders to see if I can get them to summarize their…
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When looking at ways to improve upon scalability and the level of client services, one must weight the options of centralized vs. decentralized Ad Operations Department. If you work in an organizational structure that has multiple sales offices in various locations (satellite offices), decentralizing Ad Operations can make sense. If…
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This past Thursday AdMonsters had our 2nd Ad Ops 360 event in the US. Ad Ops 360 is a special event for us because it's an extension of our training programs and instead of a room full of senior Ad Operations leaders, we have junior and middle level ad ops…
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Depending on how much you work with Google applications last week, you probably found yourself unable to access them or at least hindered by how slow things operated. #googlefail as it has been called set off a flurry of articles about the potential dangers of cloud computing and reliance on…
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