Now more than ever before, connected devices represent a huge opportunity for brands to engage with consumers. The question for brands is: how they can harness the power of connected devices such as smartphones, tablets and PCs to do this more effectively? Understanding how these devices are being used, how…
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Interest-based remarketing has been available to the industry for years. Today, most marketers who’ve been using remarketing execute it wisely -- and with skill. As a single method, remarketing has practically become an industry standard.But, if you look closely, this approach appears to be a preferred performance marketing measure. At…
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I’ve been asked by several publishers what I think about viewable impressions. While there has been lots of press extolling its virtues and equal amounts of questions and concerns about the implications, there hasn’t been a realistic discussion of how to manage the pricing of viewable impressions (VI). A core selling…
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To energize the crowd at Adap.tv's inaugural Adapt Conference, CEO, cofounder and emcee Amir Ashkenazi asked all buy side representatives – be they agency, DSP or brand people – to stand up. After that group rose, he beckoned all supply siders in the room to get on their feet. With…
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India is one of the global leaders in the overall services outsourcing market. This is a well-established fact and outsourcing has contributed significantly to the growth in key Indian cities such as Bangalore, Chennai and Hyderabad since late 90s. Everyone – right from the bigger Industry players such as Microsoft,…
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Somehow on May 26, when the UK's version of the dreaded EU Cookie Directive came into force, the Internet did not crumble and burn to ashes. That could be partially credited to the last-minute (almost literally) addition of "implied consent" by the Information Commissioner, but many British publishers have had…
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So I see you over at your big ol' holding company office on Madison Ave. thinking to yourself, "Why should I, important agency person, haul my ass to 82 Mercer on Oct. 4 for OPS? What's in it for me?"Really, the question you should be asking is, "What's not in…
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The online advertising industry, which subsidizes the commercial Internet consumers love today, is rightfully concerned about the recent announcement about Microsoft Internet Explorer 10’s default settings.“Do Not Track” (DNT) would remain the default setting in IE10, with consumers able to disable it only through a “custom” setting.Make no mistake: Microsoft’s…
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Often someone attending an AdMonsters event or just perusing the website is heard to ask: "What exactly does 'Membership' mean? Am I member? What do I get? One of those cool 'Members Only' jackets?"For years, we've referred to anyone who has attended a recent conference as a "Member" and granted…
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Let's face it – it isn't easy to adapt to every change in our rapidly evolving market – even for the best of companies. Seemingly every day we learn about new platforms, new devices, new consumer behaviors and expectations, new forms of monetization, etc. And with startups continuously being launched…
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