You can point to your specs, you can point to LEAN, but getting compliance from the buy side is still a challenge. So what should an overall framework for creative compliance look like? Brian LaRue explores the importance of working proactively to block bad ad creatives before they hit the…
Read MoreAdMonsters July 5, 2018 Death of DoubleClick, Birth of a Monster? So Google is merging DoubleClick and AdExchange, creating Google Ad Manager (and creating an opportunity for loads of GAM jokes). Is this, Gavin Dunaway asks, a merger made in hell?? Here, he gives a shot at understanding Google's…
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Cleaning out my apartment to prepare for a new family member, I came across an old, dusty travel mug that I don’t think had ever been used. (Travel mugs are useless for an espresso snob like moi.) Emblazoned on its side was a DoubleClick logo so old that I honestly…
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The Most Relevant Conference for Digital Media & Revenue Ops Leaders. Sessions that speak to your challenges. Peers that speak your language.
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No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. During Monday's keynote from Dotdash Head of Data Science Deepna Devkar, learn how to apply data science to your revenue goals. On Tuesday, Wunderman Global CMO Jamie Gutfreund dissects…
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With AT&T ready to acquire AppNexus, are the duopoly's days numbered? It's too soon to tell. But with Congress broadening ISPs' capacity to handle user data, the big telecoms are in a position to create end-to-end ad buying solutions. And, says Gavin Dunaway, that's exactly what advertisers want.
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The ad industry is changing, and so is Cannes Lions. With header bidding altering the way agencies do business, branded content in high demand, and GDPR doing... whatever it's doing, publishers and ops people are in the Cannes conversation more than ever. Yep, as Gavin Dunaway explains, Cannes is AdMonsters…
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It's not your imagination—the redirect problem has been peaking in 2018. Publishers are turning to sandboxing as a fix. But sandboxing is only the beginning, considering redirects are just one of many ad quality concerns that need to be addressed now. Brian LaRue asks us to zoom out and broaden…
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Brian LaRue reports back from an Ops panel that brought even more color and insight to the discussion about demand partner evaluation and ad quality. Even though AdMonsters just published a playbook on the subject, Ops shows us there's always more to add to the conversation.
Read MoreAdMonsters June 14, 2018 Let's Have Some Fun: Photos and Tweets From Ops 2018 Ops 2018 was a learning experience, and a deep one. But the cool thing about Ops is, we have fun with it. We pulled some of the best on-site photos and Tweets from June 4-5…
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