Last week, AdMonsters hosted our second EU Network Ad Ops Forum. This event is quite unique with it's focus specifically on the ad operations issues for those who manage networks. It's a new event but the attendees showed themselves to be true "monsters" diving into the discussions, sharing best practices,…
Read More
The end of the year brings with it a ton of online advertising industry events. I looked forward to this year's crop with the goal of finding something that ad operations professionals from publishers could use to bring value to their companies. It seems to me that the majority of…
Read More
This past Wednesday, AdMonsters hosted our 8th Leadership Forum in the U.S. at the Desmond Tutu Center in New York. The Leadership Forum is a unique event in that it brings senior Ad Operations leaders from publishers, agencies, networks and vendors together into one room to discuss the topics of…
Read More
Last week was the second US Publisher Forum of the year and this time the setting was Portland, Oregon. The event had a special vibe to it in part because of the setting (Portland prides itself on being different), the number of people (the event was sold out) and the…
Read More
Sweeping generalization time: Publishers focus direct sales efforts on maintaining a $20 CPM and when they can't sell it, throw those impressions to remnant networks and hope they get a $1 CPM for it. As I said, it's a sweeping generalization, but most publishers continue to struggle with getting CPMs…
Read More
This past Wednesday we co-hosted with IASH our first Network Ad Ops Forum in London and I think everyone would agree it was a great success. Considering that it was a first time event and over 70% of the attendees were attending their first Admonsters event, it was great to…
Read More
During a great session "Ad Operations Optimization" in Prague at our European Publisher Forum, Jen Hanks put forward a question to the group asking how many people had 1 to 2 year plans. Few if any hands went up. At first I was shocked having maintained such plans myself for…
Read More
Last week was our 12th Publisher Forum in Europe and it was quite frankly a huge success. Prague provided a great location for the event and all of the sessions were quite interactive. I'll be working with the session leaders to see if I can get them to summarize their…
Read More
This past Thursday AdMonsters had our 2nd Ad Ops 360 event in the US. Ad Ops 360 is a special event for us because it's an extension of our training programs and instead of a room full of senior Ad Operations leaders, we have junior and middle level ad ops…
Read More
Depending on how much you work with Google applications last week, you probably found yourself unable to access them or at least hindered by how slow things operated. #googlefail as it has been called set off a flurry of articles about the potential dangers of cloud computing and reliance on…
Read More