AdMonsters December 5, 2024 Averting “Ad-tastrophe”: Strategies for Balancing Revenue and User Experience Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and…
Read More
The holiday season is a crucial time for retailers and advertisers. However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. The key to success is creating great user experiences and capturing genuine user attention.
Read More
With media consumption moving off of traditional websites using AI, social media, and mobile-first behavior dominating, what does this mean for publishers and sell-side teams? Learn new strategies to increase your declining traffic and find new audiences in the AI feed. Sessions will include: ♦ Discovery is Broken: Finding Audiences…
Read More
In a surprising turn of events for hip-hop battles, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, alleging a complex scheme to artificially boost the popularity of Kendrick Lamar's diss track "Not Like Us." At the core of Drake's allegations is that UMG employed bots to…
Read More
Will Blueksy dethrone twitter? With a fraction of the following it once had on X, The Guardian is already seeing Bluesky traffic outperform weekly referral numbers from Musk’s platform in 2024, says Dave Early, Audience Editor at Guardian Australia.
Read More
Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and the latest eyeo-Harris Poll report.
Read More
Live sports events have emerged as a critical addition to capture more viewers, serving as a potent catalyst for improving CTV revenue. However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. (Punchline: the answer is both.)
Read More
Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape.
Read More
AI is revolutionizing programmatic advertising, and DSPs are evolving from simple media buyers to strategic partners. With ViantAI, marketers gain AI-driven insights, real-time agility, and end-to-end measurement tools, enabling smarter, faster, and more impactful campaigns.
Read More
The advertising industry holds the power to sustain democracy through reinvesting in quality journalism. Ali Manning, COO and co-founder of Chalice Custom Algorithms, explores practical steps marketers, agencies, and media owners can take to support a free press while driving value for brands.
Read More