Supply path optimization is having its moment, as fashionable industry jargon goes, but there's really important substance behind the hype. In short: DSPs and agencies are adopting new strategies for optimizing their supply paths because header bidding has massively increased the queries they have to process, which puts strain on…
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Facebook's Content Problem Is an Ad Problem, Too Couple fresh dispatches from the “You Can’t Automate Everything” beat: Facebook is catching heat over ads both weird and fraudulent on its platform. The Daily Beast’s Taylor Lorenz published a detailed exploration of the bizarre, impractical products (cat blindfolds? Plastic doodads of…
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Repent, sinners, because the digital media apocalypse is now upon us. Even outside the trades, the news is awash in talks of corrections; discourses on the failure of advertising and why subscriptions are the only option; and pre-emptive surrenders of souls to the Duopoly. I hear bunker sales are through the roof…
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Discovery's $40 Million Investment in Thrillist's Parent Company This week it was announced Discovery Communications would be investing $40 million in Group Nine Media, the company that owns Thrillist, NowThis, The Dodo and Seeker. That’s less major than their $100 million investment in Group Nine last year, but still very…
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I don’t want to sound like an alarmist, but if you think it’s hard for publishers to bend to the whims of Google and Facebook to get their content out to a mass audience, just think for a few seconds about what it might be like playing ball with ISPs…
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Net Neutrality on the Chopping Block Earlier today, Federal Trade Commission Chairman Ajit Pai announced plans to end net neutrality regulations. If his strategy was to sneak this one out on the wire during a holiday week, to make smaller waves, I'm not sure if that's going to work, because…
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Ads.txt landed in the digital media world circled by a lot more confusion than you'd expect from a text file. Although the goals of rendering domain spoofing worthless and cutting down on arbitrage were quite noble, the approach was almost too simple for an industry that revels in complexity. Fortunately, the folks at…
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Keynote speakers, sessions, and agenda announced soon! No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]. Connect with your peers to advance the digital media industry. Delve into the latest topics focused on maximizing revenue.…
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PUBLISHER FORUM SEASON PASSES AVAILABLE FOR A LIMITED TIME! Monday Keynote: Bonnie Kintzer, President and CEO, Trusted Media Brands Bonnie Kintzer became president and chief executive officer in April 2014. She joined Trusted Media Brands from Women’s Marketing Inc., the leading marketing services company serving emerging brands targeting women. Previously,…
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The 43rd AdMonsters Publisher Forum has taken us to Nashville, where we'll be spending the next few days wrapping our heads around a particularly intense season in digital media. From what I could gauge from chatting with attendees and sponsors at last night's dinner, there are loads of questions in…
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