For publishers to understand how the market values their ad supply, they need visibility into metrics that have traditionally been more visible to buyers than to sellers. OpenSincera is a potential solution for that.
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The New York Times’ Robyn Roberts shares how her team is using curation and partnerships to position its ad inventory as premium and drive sustainable revenue growth.
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Yield, as it relates to AI video, describes the percentage of generated videos that are immediately usable—meeting the standards for accuracy, brand consistency, compliance and creative impact.
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From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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When Jules Minvielle, co-founder and CEO of Olyzon.tv, launched his third ad tech startup, CTV’s rise and AI’s rewriting of ad ops were too significant to ignore, and he built it to converge the two.
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When Cloudflare announced it would start blocking Perplexity AI's stealth crawling, it became a formidable gatekeeper of the open web.
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A modern measurement standard must fuse the granular, causal truth with a strategic outlook, operating at the speed of the market. Here are three considerations to ensure your measurement approach is primed to fuel success.
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After elevating through a company merger and several promotions, Brittany Warren, Director of Client Services at SiruisXM, now focuses on managing offshoring and emerging solutions.
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Last week in New York, more than 80 media leaders, platforms and tech vendors gathered as part of an IAB Tech Lab working group to discuss AI platforms scraping their content without permission and compensation.
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Supply-side platforms are experiencing a reckoning. After years of coasting on the industry’s growth wave, they’re waking up to a brutal reality: Publishers have stopped buying their promises and started demanding proof.
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