Search results for apachesolr_search/Revenue data analytics

2298 Results

The Human Cost Of Google’s Ad Empire

By Susie Stulz June 12, 2025

For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google. 

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How First-Party Data Is Powering The NY Post’s Shift To Direct Deals

By Andrew Byrd June 11, 2025

Amanda Gomez, SVP of Revenue Operations at the New York Post, spoke to AdMonsters about unifying her teams around first-party data and bringing that data directly to buyers.

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Give the Publishers What They Want

By Lynne d Johnson June 10, 2025

Look, I know the IAB Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone. But last week at the IAB Tech Lab Summit, it…

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Why Zach Rosen Created Supernova PRIDE to Reframe the Conversation at Cannes

By Lynne d Johnson June 09, 2025

Major holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.

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🌯 Business Insider’s Layoffs Are a Tremor in a Bigger Media Quake

By Andrew Byrd June 06, 2025

Business Insider, once the poster child for viral news and breakneck traffic growth, slashed 21% of its staff—at least 100 jobs. But this is not an anomaly.

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The Future of Marketing Is Omnichannel—and Collaborative

By Travis Clinger June 04, 2025

LiveRamp’s Travis Clinger shares that, as cookies fade and AI rises, marketers face a critical opportunity: leveraging data collaboration and authenticated identity to unlock omnichannel performance.

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Why Publishers Are Done With the Order-to-Cash Grind—and What Comes Next

By Lynne d Johnson June 03, 2025

Publishers are done with the patchwork pain of order-to-cash—from manual pacing updates to reconciliation gridlock. Here’s why ad ops leaders are turning to automation to transform the process.

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MarkeTeam.ai—Your Marketing Team’s Artificial Ad Ops Co-Workers 

By Andrew Byrd June 02, 2025

MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real results—not just content.

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🌯 Publishers Are Losing Search Traffic To AI, But At Least Google Is In Agony

By Anthony Vargas May 30, 2025

Google is in a mad dash to make no-click generative AI search the new normal, and publishers are losing traffic as a result. But hey, at least Google feels kinda bad about it.

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Mentoring Ad Ops And Sales Yields Long-Term Growth, Says BBC Studios’ Zip Nguyen

By Andrew Byrd May 29, 2025

If you think yoga and yield optimization don't mix, Zip Nguyen, Business Intelligence and Yield Lead at BBC Studios, might inspire you to rethink your routine. 

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