Publishers are navigating a pivotal year in 2025, where the demands for diversified revenue streams collide with the unwavering commitment to editorial excellence. The industry is rapidly evolving, and publishers are rethinking their strategies to stay competitive. Five transformative trends are set to shape the future of media: innovative content…
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Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? We’re talking curated deals, cookieless targeting, and AI-powered strategies. Our publisher speakers packed these sessions with game-changing insights.
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Picture your Slack channels lighting up faster than a Kendrick Lamar Drake diss-track drop—and each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? We’ve got your cure. Welcome to our annual roundup of 2024’s must-read AdMonsters Decoders—a.k.a. your one-stop shop for “What Is,”…
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2025 will be an interesting year for retail media, especially in the groceries category. While Amazon, Walmart, and Target dominate retail media through sheer scale, three emerging players — Instacart, Kroger, and Home Depot — are carving out valuable niches through specialization and innovation.
Read MoreAdMonsters December 19, 2024 Tripadvisor’s Ad Express: A Self-Service Playbook for Data and Sustainability Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. But in a cookieless world, direct deals are making a strong comeback. And, automation is key to direct deal’s success.…
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Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. But in a cookieless world, direct deals are making a strong comeback. And, automation is key to direct deal’s success. Learn how Tripadvisor leverages self-service tools to grow revenue while going green.
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Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrapper’s top six issues of 2024, where we dug into the news that shaped digital advertising. Whether it was AI upending ad tech norms, Google’s legal woes, or streaming giants making bold moves, these stories resonated for…
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In a recent LinkedIn Live discussion, we spoke with Jounce Media’s Chris Kane, who explored the pivotal trends reshaping the industry in 2024 and how they will affect 2025. The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.
Read MoreAdMonsters December 12, 2024 Best of AdMonsters: Must-Read Ad Tech Articles of 2024 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we're diving into AdMonsters' highlights—articles that…
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As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare.
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