Search results for apachesolr_search/Paul Pellman

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The Best of AdMonsters 2012

By Gavin Dunaway December 20, 2012

This wraps up my first full year at AdMonsters as US Editor, and it’s been a helluva ride. The AdMonsters editorial team has spent 2012 finding its voice in an ever-crowded landscape of ad tech trades, and the below list shows our successes, including content from our recently introduced Connect…

Attributes of Attribution: Q&A With Paul Pellman, CEO, Adometry

By Paul Pellman January 20, 2012

It's generally sunk in that the last click shouldn't be getting all the conversion credit – as digital spend increases, advertisers are yearning for a better understanding of multichannel campaign performance. Properly assigning credit to various ad types has proved to be a task, but one that companies like Adometry –…