For many Gen Zers, the idea of a TikTok ban was inconceivable. As of now, President Trump has paused the ban, but there's still some uncertainty about whether the ban will go into full effect.
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As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control the rules? Rob Rasko, CEO, The 614 Group and President, The Brand Safety Series, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in…
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Just before the New Year, federal officials announced a "major" breach of the US Treasury Department's computer system had occurred. This incident highlights the need for robust security measures for ad-tech companies handling sensitive consumer and client data.
Read MoreAdMonsters December 19, 2024 Tripadvisor’s Ad Express: A Self-Service Playbook for Data and Sustainability Programmatic has reigned supreme in an advertising ecosystem guided by the principle of reaching scale. But in a cookieless world, direct deals are making a strong comeback. And, automation is key to direct deal’s success.…
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Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrapper’s top six issues of 2024, where we dug into the news that shaped digital advertising. Whether it was AI upending ad tech norms, Google’s legal woes, or streaming giants making bold moves, these stories resonated for…
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Omnicom dropped a $30 billion bombshell, announcing plans to merge with Interpublic Group and create the world's biggest ad conglomerate. With Big Tech and AI breathing down the ad world's neck, the combined Omnicom-IPG aims to flex its tech and data muscles.
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TikTok could soon get the boot in the U.S. A federal court just gave the green light to a law forcing ByteDance, its Chinese owner, to sell by January 19 or face a ban. What's next? TikTok could take it to the Supreme Court, but there's no guarantee the justices…
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2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we're diving into AdMonsters' highlights—articles that shook up the conversation and provided actionable insights for anyone in the ad tech…
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Our country may be polarized, but there's one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters' writers. Whether examining memes as political weapons or algorithms reshaping culture, these…
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Will Blueksy dethrone twitter? With a fraction of the following it once had on X, The Guardian is already seeing Bluesky traffic outperform weekly referral numbers from Musk’s platform in 2024, says Dave Early, Audience Editor at Guardian Australia.
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