At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
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Somewhere between an advertiser’s media plan and the publisher’s page, a lot of money seems to disappear. It slips through the cracks of the ad tech supply chain.
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Ad ops teams are stuck in a loop of manual chaos—and automation might be the only real way out. Here's how publishers are reclaiming time, strategy, and purpose by fixing order-to-cash from the inside out. In advertising operations, the burnout is baked in. Juggling inventory, screenshots, pacing, tags, billing, makegoods—it’s…
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James Deaker,“The Yield Doctor,” has the prescription for smarter pricing decisions. Produced in partnership with AdMonsters, this video guide is all about what publishers need to review before they even think about changing rates.
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The ad-blocker war is heating up again. Again. YouTube just reignited the battle with a series of aggressive moves aimed at curbing ad-blocker usage and steering viewers toward its premium subscription tier.
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For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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Look, I know the IAB Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone. But last week at the IAB Tech Lab Summit, it…
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Major holding companies and even some publishers are pulling back from LGBTQ+ issues and content under mounting political pressure. Zach Rosen, founder of Supernova, an ad tech growth consultancy, is running in the other direction. He created Supernova PRIDE Summit, the first of its kind, during Cannes Lions.
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Publishers are done with the patchwork pain of order-to-cash—from manual pacing updates to reconciliation gridlock. Here’s why ad ops leaders are turning to automation to transform the process.
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MarkeTeam.ai uses AI agents to help marketers cut costs, improve strategy and focus on real results—not just content.
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