Dark traffic is stealing revenue from publishers at an alarming rate, but a partnership between Ad Shield and Google allows publishers to access premium demand from Google Ad Exchange. This will help reclaim revenue from ad-blocked inventory previously deemed unfeasible to monetize.
Read More
The Interactive Advertising Bureau (IAB), along with the NCTA (Internet & Television Association) and the Electronic Security Association (ESA), have filed a lawsuit against the Federal Trade Commission (FTC) to block its new Click to Cancel rule. Is the FTC "overstepping its authority?" Let's dig into why the industry is…
Read More
Curation promises to simplify ad buying by bundling premium publisher inventory and data to meet specific buyer needs. But many publishers are skeptical, questioning whether these solutions create value or are just another middleman.
Read More
EX.CO and GeoEdge partner to combat video malvertising with real-time ad protection that shields publishers from auto-redirects and keeps revenue streams secure.
Read More
Toms Panders of Setupad explains how self-serve platforms are reshaping ad tech, empowering publishers to take control, boost efficiency, and overcome industry challenges.
Read More
Google's latest tweak to AI Overview pegs itself as a shiny new traffic lifeline for publishers – or so it seems. With direct links now peppered into AI-generated search results, some publishers report a traffic bump.
Read More
In this engaging conversation with former AdMonsters keynote, Walt Geer, CCO of Innovation North America, VML, we learn about the vision behind his latest venture — BlackWeek. Learn how the conference is shaping up to become the Black Davos, and why it’s more critical than ever to keep DEI in…
Read MoreAdMonsters October 3, 2024 Dark Traffic Is Costing Publishers 14-21% of Their Revenue – What Is It? Ad blocking was last decade's big problem, right? It is no longer seen as an existential crisis; it's become a back burner issue. Not quite. There's a new more sinister problem— brutal…
Read More
As walled gardens continue tightening their grip on ad spend, the future of the open internet remains uncertain. Explore insights from Programmatic IO's session, “The Future of the Open Internet Is...?” where industry experts discussed how publishers can adapt, evolve, and reclaim their value.
Read More
Building on that momentum, TikTok is expanding its search capabilities by launching the TikTok Search Ads Campaign. The service will allow advertisers to target users through keyword-based search ads.
Read More