Hey @{First Name}@, Some fingerprints fade, but others leave a lasting mark—especially in ad tech. The Rolling Stones warned us “you better watch out on your telephone” because someone’s always tracking. And in today’s digital world, that’s truer than ever. Google’s latest move to allow IP address targeting has everyone…
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As one of the most important nights of the year in the music industry, the Grammys pulls in millions of viewers vying to see their favorite artists perform and potentially win history-making awards. For brands, it means they can reach users who fully engage with their TV screens.Â
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While VCs worry about their investments in OpenAI after DeepSeek's rapid rise, users should be more concerned about DeepSeek's privacy policy. The company's data collection practices make Meta look privacy-focused by comparison.
Read MoreAdMonsters January 30, 2025 Navigating Privacy and AI Under the Trump Administration: A Q&A with Privacy Expert, Jessica B. Lee of Loeb & Loeb With Donald Trump now in office as the 47th U.S. president, significant shifts in consumer data privacy and AI regulation are expected. Jessica B. Lee,…
Read MoreHey @{First Name}@, Some Sundays are made for sleeping in. Others are for catching up—because, as Sonic Youth sang, “Sunday comes alone again, a perfect gift, a perfect time.” And what better time to get up to speed on the biggest stories this week? Here's your top five right here.…
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As more marketers look toward digital solutions, it's time for DOOH to step out of the shadows of its traditional predecessors and claim its rightful place in the digital ecosystem. Today, DOOH has advanced beyond a digital version of static signage. It's now an integrated platform that combines the best…
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The publishing industry loves a good comeback story. Adweek’s latest report provides the receipts about a publisher that went from financial and legal chaos to quadrupling revenue since 2018 to $90 million, a 20% profit margin, and a strategic pivot that’s got them outperforming many of their legacy media peers.
Read MoreAdMonsters January 23, 2025 Life After TikTok: A Game Plan for Media, Marketing, and Advertising With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and…
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A recent report by iHeartMedia found that 44% of Americans feel overlooked by advertisers, while 67% are frustrated by irrelevant targeted ads following them across platforms. That means brand must pivot, and in-store could be the right fix.
Read MoreHey @{First Name}@,Welcome to the first edition of AdMonsters In Case You Missed It Newsletter. We know you had a busy week, so we wanted to catch you up on the top 5 stories that ruled the week. Grab a coffee, and let's dive into the highlights! 1 What Does…
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