Reimagining Identity With AI At The Core
From automating workflows to revolutionizing creative processes, AI is setting new standards across sectors. Identity and addressability is the newest frontier.
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Zero-Click Search Is Quietly Dismantling the Economics of Niche Publishing
As a niche publisher, Austin Historical, a site dedicated to restoring old homes, is feeling the impact of zero click search on his ad revenue and referral traffic.
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Balancing Revenue and UX: How Jasper Liu Fine-Tunes Yield at Daily Mail
Jasper Liu landed an entry-level analyst position at the Daily Mail in 2022 and he’s leveled up to a senior analyst role shaping the publisher’s programmatic strategy.
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Adapting to the Zero-Click Era: How Publishers and Ad Tech Must Evolve
Generative AI is quickly becoming the way people search, discover and shop. More platforms now offer end-to-end customer journeys that start with a question and end with a purchase, no clicks required.
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🌯 Tariff Timeout: Can Publishers Make the Most of the 90-Day Reprieve?
Trump's tariffs caused economic chaos, even after the 90 days pause, but working through change and economic uncertainty is nothing new for publishers.
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Women Leaders in Ad Tech on AI, Allyship, and What’s Next for the Industry
Glenda Bautista Baker, Senior Director of Product at Penske Media Corporation; Steph Layser, Worldwide Head of Publisher Ad Tech Solutions at AWS; and Hélène Parker, Founder of Hélène Parker Consulting—shared practical insights about what it takes to lead teams, integrate automation, develop others, and stay current in a rapidly shifting…
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Building the Modern Ad Ops Team: Meet Disney’s VP of Ad Ops, Bobby Noble
For our first publisher spotlight, we spoke with Bobby Noble, VP of Ad Operations at Disney about building the modern ad ops team.
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What the FTC’s Southern Glazer’s Lawsuit Means for Transparency in Retail Media
For decades, the Robinson-Patman Act (RPA) sat dormant, almost to the point of irrelevance. That changed in December 2024, when the FTC filed a lawsuit against Southern Glazer’s Wine and Spirits. It may signal a broader reckoning with how power is wielded in retail media today.
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The Evolution Of Programmatic: How DSPs and SSPs Are Redefining Their Value for Advertisers and Publishers
The traditional boundaries between DSPs and SSPs are becoming increasingly blurred. Many companies are playing in both camps, serving both the demand and the supply side with equally robust offerings. Here are three key strategies that will enable them to ride the wave, rather than sink beneath it.
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🌯 The AI RFP: IAB’s Data Report Unpacks AI’s Emerging Role in Ad Tech
This week, we’re dissecting the IAB's 2025 State of Data Report, which highlights the transformative impact of generative AI on digital media and the online advertising industry. Publishers can use generative AI to build media plans, generate audience segments, select media partners, and create customized sales packages.
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