Stop Renting Attention. Start Owning It.
AdButler’s Robert Janes lays out the case for owning your audience, launching your own media network, and finally reclaiming control from middlemen who’ve had their hand in your pocket for too long.
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Dark Traffic: How Undetected Ad Blocking Is Costing Publishers Billions
A new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to.
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How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers
For this edition of the AdMonsters' Publisher Spotlight, Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher's AI strategy.
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What Is Bid Throttling And How Can Publishers Use It Effectively?
Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.
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Into the Signal: Redefining Media Quality
Media quality is no longer a guessing game. From ad-to-content ratio to carbon impact, new signals are giving publishers and buyers a clearer picture of value—and it’s changing the way programmatic works.
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Streamline or Stumble: Inside Bloomberg’s Big Restructure
Bloomberg laid off about a dozen staffers as part of a global restructuring effort—a notable move for a company that many have seen as a steady force in an unpredictable media economy.
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Don’t Wait for the DOJ—Fix the Ad Stack Now
The DOJ is taking on one of the most powerful players in digital advertising. In its high-profile antitrust case against Google, the DOJ argues that the tech giant used its dominance across the ad tech stack to suppress competition.
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Can You Monetize Without Cookies? Most Publishers Can’t—Yet.
More than half of publishers say they aren’t monetizing cookieless traffic effectively—especially on Safari and Firefox. This research report and playbook—created in partnership with Intent IQ—uncovers how publishers are tackling identity today. You’ll find actionable insights on segmentation, taxonomy, PMP packaging, and testing frameworks to improve yield across all traffic…
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The Essential Role Of PMPs In Helping Publishers Combat Inventory Commoditization
With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.
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Pay to Crawl: Cloudflare Sparks a New AI Monetization Model for Publishers
Cloudflare, a major internet infrastructure provider, has decided to block AI bots from accessing websites unless publishers explicitly allow them to do so.
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