When looking at ways to improve upon scalability and the level of client services, one must weight the options of centralized vs. decentralized Ad Operations Department. If you work in an organizational structure that has multiple sales offices in various locations (satellite offices), decentralizing Ad Operations can make sense. If…
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This past Thursday AdMonsters had our 2nd Ad Ops 360 event in the US. Ad Ops 360 is a special event for us because it's an extension of our training programs and instead of a room full of senior Ad Operations leaders, we have junior and middle level ad ops…
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Depending on how much you work with Google applications last week, you probably found yourself unable to access them or at least hindered by how slow things operated. #googlefail as it has been called set off a flurry of articles about the potential dangers of cloud computing and reliance on…
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AdMonsters not only produces events, but we attend them as well and one of the coolest is the O'Reilly Where 2.0 event in San Jose. We are pleased to announce that we can offer a discount you a discount to attend! The Event: O'Reilly Where 2.0 Conference 2009 May 19-21,…
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As we've been approaching our Online Technical Forum this Thursday April 23rd at 11am EST, the response that I've received about this particular topic has been very interesting. For many, there is great interest in somehow moving the ball on this issue. For others it's a foregone conclusion that publishers…
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When selecting an ad platform, publishers must chose between selecting an ASP solution or hosting an in-house solution. For in-house solutions, publishers must also decide if they are going to build it or buy it. Here are some key considerations when entertaining an in-house ad serving platform. In-house solutions require…
Read MorePeter Naylor, SVP of NBC Universal referenced John Lennon's lyrics "Nobody told me there'd be days like these" during his keynote presentation at AdMonsters' 20th Publisher Forum in New Orleans last week. The fact that we are in uncharted waters certainly permeated the entire event, but everyone was focused on…
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Over the next several days, we're going to recap some of the key themes and takeaways from our 20th Publisher Forum in New Orleans last week. It was another 'best yet' event for us and with everything going on in the industry today, it could not have been better timed.…
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Our 20th US Publisher Forum kicks off this weekend and I've been working with the members and sponsors on their presentations, helping develop what I think will be a 'best ever' event for us in New Orleans. Our speakers have done an amazing job of producing their presentations as all…
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All advertisers want to deliver the right message to the right audience. Agencies are looking for new and better targeting options and publishers who are creative can win their business. At eHarmony, we can target online ads based on a combination of over 260 separate demographic, psychographic and interest-based data…
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