The shift to AI-driven content discovery are hurting publishers, small and large. Norine Rogers, founder of the recipe site Norine’s Nest, said unregulated AI has become an existential threat to her business.
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When publishers gather to address sales, product, and operations alignment, old frustrations resurface. But, so do new frameworks, candid stories, and solutions worth taking home.
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Before the advent of AI, scene-level contextual advertising was largely impractical. Implementing it required labor-intensive manual review to interpret dialogue, context, language and tone, often leading to misjudgments.
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In April, when Matt McGowan joined Bell Media, Canada’s largest media and entertainment company, he came with a track record spanning both startups and corporate orgs.
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For publishers to understand how the market values their ad supply, they need visibility into metrics that have traditionally been more visible to buyers than to sellers. OpenSincera is a potential solution for that.
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The New York Times’ Robyn Roberts shares how her team is using curation and partnerships to position its ad inventory as premium and drive sustainable revenue growth.
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Yield, as it relates to AI video, describes the percentage of generated videos that are immediately usable—meeting the standards for accuracy, brand consistency, compliance and creative impact.
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From Apartment Therapy’s sponsor-backed tools to MotorTrend’s interactive awards and Digital Trends’ AI gamification, publishers are finding fresh ways to keep audiences engaged. Here’s how they’re turning stickiness into loyalty—and loyalty into revenue.
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When Cloudflare announced it would start blocking Perplexity AI's stealth crawling, it became a formidable gatekeeper of the open web.
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A modern measurement standard must fuse the granular, causal truth with a strategic outlook, operating at the speed of the market. Here are three considerations to ensure your measurement approach is primed to fuel success.
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