I had the pleasure of sitting down with Richard Wheaton, UK Managing Director of Ogilvy’s digital arm Neo, to discuss the digital landscape as it lies currently and also get his take on what to look out for in 2012. Richard is a stalwart of the industry –…
Read MoreIt's generally sunk in that the last click shouldn't be getting all the conversion credit – as digital spend increases, advertisers are yearning for a better understanding of multichannel campaign performance. Properly assigning credit to various ad types has proved to be a task, but one that companies like Adometry –…
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How many of you work for a company that utilizes Salesforce.com? Its adoption is really quite large in sales and marketing departments. The functionality is quite robust for managing sales, marketing, trafficking and ad performance reporting. Unfortunately most companies have initially configured Salesforce for only its most basic capabilities. Then people…
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OPS Markets in London on February 9 is the place to get involved in the discussion. Right now there’s no hotter topic in the operations community than Privacy and the impending hammer coming down attached to the ePrivacy Directive. OPS Markets London at Grange Tower Hill will feature a panel…
Read MoreOne of the advantages of having been in the business as long as I have is perspective (okay, hold off on the “old” jokes). Over the past 14 years, I’ve seen a tremendous amount of complexity arise around the lack of interoperability between digital marketing technologies and the sites they…
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Recently the AdMonsters Professional Services team – Kevin LeFew, Zach Morgan and I – had the opportunity to head down to Charlottesville, Va., to speak with a class at the University of Virginia’s McIntire School of Commerce. Having spent my college years at UVA (and McIntire, in particular), I jumped…
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Read MoreOnline video ad spending is expected to grow more than 43% next year, but even rapid adoption and eager ad buyers can’t overcome the complexity of multiple video ad formats. This crazy patchwork quilt of formats has been suffocating video, as the nascent industry leaps ahead of standards. Luckily, the…
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When you work in digital advertising and follow industry blog after industry blog, you begin to notice a pattern. All the crowd writes about and seems to care about is data management. Data is our future! Data is our only hope! Perhaps due to the astronomic rise of Internet usage…
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A longtime presence in the data management and marketplace arena, Lotame closed off its data-driven ad network to new customers in August in the hopes of building more interest in its data management platform, Crowd Control – the move was successful, with a dozen new publishers and content groups signing…
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