For many Gen Zers, the idea of a TikTok ban was inconceivable. As of now, President Trump has paused the ban, but there's still some uncertainty about whether the ban will go into full effect.
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With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and publishers can future-proof their content strategies.
Read MoreAdMonsters January 16, 2025 Ad Tech CES 2025: AI, Everywhere, All At Once CES 2025 showcased AI as one of the major driving forces behind ad tech’s evolution. As we delve into the key takeaways from CES 2025, it's evident that ad tech is going through a significant transformation, but…
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As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control the rules? Rob Rasko, CEO, The 614 Group and President, The Brand Safety Series, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in…
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As we delve into the key takeaways from CES 2025, it's evident that ad tech is going through a significant transformation, but the industry is no stranger to change. We spoke with industry experts who attended CES, and here's what they had to say.
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Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing…
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AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry. Publisher Forum’s inaugural Sell Side Summit: Digital…
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AI is transforming how business gets done — and in 2025, those changes will only accelerate. We've pulled together nine key predictions about where AI is headed, from new regulations to practical applications affecting your day-to-day work.
Read MoreAdMonsters January 9, 2025 How Opinary’s Polls Turned Daily Mail Ireland Into a Data Powerhouse First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This…
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Just before the New Year, federal officials announced a "major" breach of the US Treasury Department's computer system had occurred. This incident highlights the need for robust security measures for ad-tech companies handling sensitive consumer and client data.
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