Can’t Knock the Hustle: Inside AdMonsters Ad Ops Dream Team
Amid tech disruption and publisher shakeups, these eight ad ops pros have the kind of hustle you can’t stop. Meet the AdMonsters Dream Team of 2025.
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Dark Traffic: How Undetected Ad Blocking Is Costing Publishers Billions
A new dark traffic study from Ad-Shield reveals 976M users are blocking ads without detection—and 57% didn’t choose to.
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How Gannett’s Kara Chiles Aims to Turn AI Experiments Into Real Value for Readers and Advertisers
For this edition of the AdMonsters' Publisher Spotlight, Kara Chiles, SVP of product management at Gannett and the USA TODAY Network gives a deep dive on the publisher's AI strategy.
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What Is Bid Throttling And How Can Publishers Use It Effectively?
Bid throttling is publishers’ strategic response to this overwhelming flood of bid requests and the need for more precise inventory management.
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Taking Ad Ops Out of the Weeds: The Stillness Isn’t the Move in the Age of AI
Maybe AI isn’t taking over ad ops. Maybe it’s elevating it. From prompt engineering to creative alignment and data stewardship, ops teams are moving from the weeds to the frontlines of strategy. Here’s what it takes to keep up.
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The Essential Role Of PMPs In Helping Publishers Combat Inventory Commoditization
With ad revenues squeezed and competition fierce, publishers today face a defining choice: evolve or be outpaced. PMPs aren’t optional; they’re essential for publishers who want to thrive amid shifting market dynamics.
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Pay to Crawl: Cloudflare Sparks a New AI Monetization Model for Publishers
Cloudflare, a major internet infrastructure provider, has decided to block AI bots from accessing websites unless publishers explicitly allow them to do so.
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Eight Ways Supernova PRIDE Put Inclusive Leadership Into Practice
At Supernova PRIDE, industry leaders turned the Cannes conversation on its head. From travel media to fandom to AI ethics, here are eight takeaways that prove inclusive innovation is good for culture—and business.
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Order Up! GAM’s Offerwall Lets Publishers Cook Their Own Revenue Strategy
Offerwall for Google Ad Manager (GAM) allows readers choose how they unlock articles—watch a quick ad, answer a short survey, drop a micro-payment, or sign up for a subscription.
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The Culture, the Content, the Connection
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here's how brands, content creators, and publishers can tap into human moments to truly resonate.
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