With a brutal heat wave hitting the East Coast over the last few weeks, the best activity has seemed to be cranking the air conditioning and curling up in front of the TV (as long as your power is still on). Or maybe it was watching a couple of flicks…
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Following Chairman Rupert Murdoch’s hints early in the week of a possible separation, News Corp. announced on June 28 it’s splitting its massive media operation into two parts. One entity will house the newspaper and book publishing business while the other is home to the entertainment side (which includes the…
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As AdMonsters prepare for our first ever Mobile Publisher Forum (Nov 11-14, San Antonio), we've decided to amp up the amount of mobile content delivered on our site. To kick this off, we were able to wrangle an interview with Elena Perez of Medialets to discuss their recent Mobile Rich…
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How ad technology vendors capture, monitor and use data can have a tremendous impact on their success. Let’s look at seven practices that can transform a vendor’s data collection processes and business model for the better.1. Invest in Data Operations TalentIn my last blog entry on the metamorphosis of the…
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The broadcast networks’ furor over Dish Network’s AutoHop offering, which pretty much cuts the commercials right out of recorded primetime TV content, hasn’t just hit courtrooms, it also caught the eye of one of America’s top satirists. On June 26, Stephen Colbert dedicated a section of his show, “The Colbert…
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One can recall a time in the recent past when the ePrivacy Directive appeared as an apparition on the horizon, a stern Directive, but one with vague requirements that no one seemed to be paying much mind. In the second quarter of 2012, the market shifted dramatically, led initially with…
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In this week's AdMonsters Industry Roundup, we bring you the latest news from Casale Media, VideoHub, Visual IQ & more, with industry insights from David Berkowitz of 360i and Nikhil Sethi of Adaptly. Check it out below! VideoHub Provides Awesome Digital Video InsightsVideoHub, an end-to-end analytics and monetization platform built exclusively…
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The constant emergence of new online advertising technology often creates an adoption gap, where skepticism and marketplace confusion prevent many key stakeholders on both the buy and sell sides from implementing new technologies into their plans. We’re seeing it right now with real-time bidding (RTB), a technology that is experiencing…
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A recent report from VINDICO Group cites research over 30bn impressions confirming that completion rate is a better metric for online video than CTR. As we head toward OPS TV, we sat down with James Grant, UK Manager of VINDICO Group, to get his take on online video metrics and…
Read MoreThis week, we caught up with Erich Wasserman, who co-founded MediaMath and led its sales and account teams as they built the first agency trading desks and incubated the DSP (demand-side platform) market. We asked him a few questions about automated media markets, especially how they've shaped the field for…
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