AdMonsters January 16, 2025 Ad Tech CES 2025: AI, Everywhere, All At Once CES 2025 showcased AI as one of the major driving forces behind ad tech’s evolution. As we delve into the key takeaways from CES 2025, it's evident that ad tech is going through a significant transformation, but…
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The Supreme Court heard oral arguments on the legality of the TikTok ban on Friday, January 10th. Some are warning that the outcome of this case could redefine how governments worldwide address privacy and security threats posed by foreign-owned digital platforms.
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Ad tech is on the cusp of a major shift. With identity-based tracking under increasing scrutiny and consumers demanding more privacy, the industry is primed for fresh ideas—and Kerel Cooper is leading the charge. As GumGum’s newly minted CMO, he unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing…
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AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry. Publisher Forum’s inaugural Sell Side Summit: Digital…
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AI is transforming how business gets done — and in 2025, those changes will only accelerate. We've pulled together nine key predictions about where AI is headed, from new regulations to practical applications affecting your day-to-day work.
Read MoreAdMonsters January 9, 2025 How Opinary’s Polls Turned Daily Mail Ireland Into a Data Powerhouse First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This…
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First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This allowed the company to collect users’ first-party data, increase engagement, and generate higher revenue.
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Just before the New Year, federal officials announced a "major" breach of the US Treasury Department's computer system had occurred. This incident highlights the need for robust security measures for ad-tech companies handling sensitive consumer and client data.
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AI companies have been training their models using publishers' content without asking or paying for it, making publishers angry enough to sue. A new partnership between HUMAN Security and TollBit might help fix this problem.
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Publishers are navigating a pivotal year in 2025, where the demands for diversified revenue streams collide with the unwavering commitment to editorial excellence. The industry is rapidly evolving, and publishers are rethinking their strategies to stay competitive. Five transformative trends are set to shape the future of media: innovative content…
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