🌯 HBO Max Is Back—But Can Neo Fix the CTV Matrix?
Warner Bros. Discovery announced Wednesday that its streaming service Max is going back to HBO Max, and they're releasing a new ad-buying tool, Neo.
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90 Million Followers Later, Here’s What NowThis Knows About Gen Z
At POSSIBLE 2025, we caught up with Michael Vito Valentino, Editor-In-Chief, NowThis to talk about the rise of Gen Z TV, the shift to social-first content, and the not-so-secret ingredients behind 5 billion views.
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From OAO to adops.com: CEO Craig Leshen on Elevating Ad Ops for Publishers
OAO is now adops.com—but this rebrand is more than a name change. CEO Craig Leshen talks about what’s needed to move ad ops out of execution mode and into a strategic role that drives revenue, operational clarity, and long-term growth for publishers.
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Confessions of a Former Curation Hater: “I’ve Changed My Tune.”
Ryan Maynard, the SVP of Programmatic Sales Operations at publisher monetization platform Raptive, was, until recently, deeply skeptical of curation and the industry’s shift to activating curated audiences within SSPs. What changed?
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Everything Is Everything. Change Comes Eventually. Will Media Owners Lead It?
Discovery is shifting. Attention is scattered. And the sell side isn’t just supporting strategy—it is the strategy. Here’s what media owners need to know now, and the real moves to make next.
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As Buyers Prioritize Media Health, The Daily Mail Has A New Way To Check Its Vitals
The Daily Mail saw the programmatic marketplace shifting toward curated deals. They started using Signal Vitals because it gives publishers a road map for being included in these deals.
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Beyond The Walled Gardens: Why It’s Time For The Open Web
The open web is made up of millions of independent apps, ad networks, mediation platforms, supply partners and demand partners, making it the natural next destination for advertisers.
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🌯 How Did Publisher Revenue Fare in Q1 2025?
As digital media shifts beneath our feet, the latest earnings from major players like The New York Times, ESPN, and Roku show how publishers survive or thrive through trying times.
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Snackable Media Acquires AdGrid: Justin Barton on Building a Multicultural Tech Stack That Puts Publishers First
Snackable Media’s acquisition of AdGrid marks a first. A Black-owned header bidding wrapper and full-stack ad platform built with multicultural publishers in mind. Founder Justin Barton explains the strategy, the tech, and why it’s time to redefine scale and ownership in ad ops.
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Cookies Are Back (Sort Of): Now Get Back To Work
Google paused third-party cookie deprecation (again), but what is the real takeaway? It was never just about cookies. Keith Petri, CEO, Lockr by Viant, writes about why future-proof identity strategies matter more than ever.
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