Fixing the Leaky Revenue Pipe Between Brands and Publishers
Somewhere between an advertiser’s media plan and the publisher’s page, a lot of money seems to disappear. It slips through the cracks of the ad tech supply chain.
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What Podcasting Gets Right About Attention (Even If the Budgets Don’t)
At Cannes Lions 2025, Sounds Profitable’s Bryan Barletta explains why podcasting still hasn’t reached its ad spend potential, despite capturing the attention of audiences across platforms.
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Keep Your Frenemies Close: Amazon & Roku’s CTV Data Deal
With the new Amazon and Roku partnership, advertisers can now reach a combined 80 million U.S. CTV households, roughly 80% of the market, with improved targeting and frequency controls.
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What Hilton Gets About Storytelling That Most Brands (and Publishers) Miss
Dan Reynolds, Hilton’s SVP of Global Content, Media, and Partnerships, explains how the hospitality giant became a storytelling machine—powered by creators, AI, and an in-house brand team that knows its story best.
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Why Publishers Shouldn’t Pause Cookieless Data Strategies
It’s easy to understand why some publishers feel like pressing pause on cookieless data strategies. A significant portion of ad spend still flows toward third-party cookie-based campaigns.
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🌯 YouTube vs. Ad Blockers: The Arms Race Heats Up Again
The ad-blocker war is heating up again. Again. YouTube just reignited the battle with a series of aggressive moves aimed at curbing ad-blocker usage and steering viewers toward its premium subscription tier.
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The Human Cost Of Google’s Ad Empire
For three weeks, Marketecture Media CEO, veteran ad tech executive and podcaster Ari Paparo sat in a Virginia courtroom listening to testimony in the US Department of Justice’s landmark antitrust case against Google.
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How First-Party Data Is Powering The NY Post’s Shift To Direct Deals
Amanda Gomez, SVP of Revenue Operations at the New York Post, spoke to AdMonsters about unifying her teams around first-party data and bringing that data directly to buyers.
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Give the Publishers What They Want
Look, I know the IAB Tech Lab has been a thorn in your side. You’ve raised your hand in working groups, waited on specs that stalled, and wondered—was any of this really built with publishers in mind? You’re not alone. But last week at the IAB Tech Lab Summit, it…
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The Guardian Unifies Its Global Programmatic Strategy To Drive Digital Growth
The Guardian is taking its programmatic business global. The publisher announced today it’s consolidating its programmatic advertising operations across the UK, U.S., and Australia into a single, unified global team.
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