The ad industry talks a big game about supporting journalism. Still, at IAB ALM’s "Spotlight on News" panel, media leaders laid out the real barriers—brand safety fears, an outdated approach to metrics, and a lack of swagger.
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AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry. Publisher Forum’s inaugural Sell Side Summit: Digital…
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Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrapper’s top six issues of 2024, where we dug into the news that shaped digital advertising. Whether it was AI upending ad tech norms, Google’s legal woes, or streaming giants making bold moves, these stories resonated for…
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In a recent LinkedIn Live discussion, we spoke with Jounce Media’s Chris Kane, who explored the pivotal trends reshaping the industry in 2024 and how they will affect 2025. The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers.
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As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare.
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Omnicom dropped a $30 billion bombshell, announcing plans to merge with Interpublic Group and create the world's biggest ad conglomerate. With Big Tech and AI breathing down the ad world's neck, the combined Omnicom-IPG aims to flex its tech and data muscles.
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TikTok could soon get the boot in the U.S. A federal court just gave the green light to a law forcing ByteDance, its Chinese owner, to sell by January 19 or face a ban. What's next? TikTok could take it to the Supreme Court, but there's no guarantee the justices…
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Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Søren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world.
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Google’s reign over search and advertising is under scrutiny, but are the DOJ’s antitrust cases missing the bigger picture? Mike Seiman, CEO of Digital Remedy, explores how AI, CTV, and evolving search behaviors are reshaping the digital ad landscape—challenging Google’s dominance and redefining the future. All eyes this year have…
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Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and the latest eyeo-Harris Poll report.
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