Depending on how much you work with Google applications last week, you probably found yourself unable to access them or at least hindered by how slow things operated. #googlefail as it has been called set off a flurry of articles about the potential dangers of cloud computing and reliance on…
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When selecting an ad platform, publishers must chose between selecting an ASP solution or hosting an in-house solution. For in-house solutions, publishers must also decide if they are going to build it or buy it. Here are some key considerations when entertaining an in-house ad serving platform. In-house solutions require…
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Over the next several days, we're going to recap some of the key themes and takeaways from our 20th Publisher Forum in New Orleans last week. It was another 'best yet' event for us and with everything going on in the industry today, it could not have been better timed.…
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Our 20th US Publisher Forum kicks off this weekend and I've been working with the members and sponsors on their presentations, helping develop what I think will be a 'best ever' event for us in New Orleans. Our speakers have done an amazing job of producing their presentations as all…
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All advertisers want to deliver the right message to the right audience. Agencies are looking for new and better targeting options and publishers who are creative can win their business. At eHarmony, we can target online ads based on a combination of over 260 separate demographic, psychographic and interest-based data…
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Surprise! Your company just released a new ad-supported product without the knowledge of ad operations. Better hurry and get those ad tags deployed, so you can get rid of those blank ad spaces! To avoid this unwelcome turn of events, it is essential to take proactive management of the whole…
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I went to one of my traffickers to get the scoop on a major campaign that had been canceled. "Yeah," he said, "the cancellation order just came through. No reason given." I started to walk away when he said, "I knew it wasn't going to work anyway." He then went…
Read MoreOutsourcing is increasingly under review by many publishers for all aspects of their business, including ad operations. If you do decide to go with an outsourcer, one of the major challenges is designing and implementing the service level agreement, or SLA. The SLA is meant to define success metrics, help govern…
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The coming of a new year brings out the prognosticators in full force and there are plenty of predictions for what's coming in 2009 out there. The difference this year versus prior years is the size and degree of the disclaimers that come with these predictions. Never have I seen…
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By the time publishers are seriously considering contract management services, they have experienced such operational pain that they are ready to do the proverbial “head nod”. In other words, as an organization they acknowledge the need WITHOUT understanding the implications on operations and workflow. In order to successfully launch contract…
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