“The world is getting smaller and more global, and more companies from small to large are doing business across borders,” says Jay Lauf, Publisher of The Atlantic’s new mobile-specific news site Quartz. “Global business professionals, almost by definition, are very mobile, very tech savvy, and very connected. They need things…
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Getting Ready for SonomaThere's tons going on over here at AdMonsters, including a major update -- we've filled all our seats for our Sonoma Publisher Forum. We're truly excited to have industry leaders from some great companies including the Washington Post Company, NBC Universal, BuzzFeed, and more, joining us in…
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People work in unique and fascinating ways; and, AdMonsters wants to highlight the creative methods that ad-ops professionals use to run their businesses and operations. Called "Monster In the Mirror," each week we showcase how industry leaders work -- from their favorite organizational tools and technologies to their favorite ad-ops…
Read MoreIn a world where brand advertisers can't rely on clicks to accurately measure the impact of their online display campaigns, a different method of attribution needs to be employed. This is where post-impression tracking comes into play. And this is why advertisers seem to be asking for post-impression tracking more…
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The Weather Outside is Frightful, but Sonoma Is So DelightfulAnd we’ll be letting it flow rather than letting it snow! The cold temperatures of Silicon Alley have much of the AdMonsters team huddled against our SAD lamps, dreaming of the greener pastures to come when we head to Sonoma for…
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People work in unique and fascinating ways; and, AdMonsters wants to highlight the creative ways that ad-ops professionals run their businesses and operations. Called "Monster In the Mirror," each week we'll showcase how industry leaders work -- from their favorite organizational tools and technologies to their favorite ad-ops trends. This…
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“We routinely sell out our site inventory,” a senior ad ops professional tells us. “Our value proposition is our audience, which our advertisers can still reach – just on different properties across the Internet.”Hence why her site launched a new audience extension program right before summer 2012. But this wasn’t…
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We're Making Waves Our Publisher Forum in Sonoma, Calif., is coming together nicely; we've secured a stellar batch of industry leaders for our keynotes and sessions, including, Method, Inc.'s Paul Valerio, Former Cheezburger CRO and startup analyst Todd Sawicki, BuzzFeed's Eric Harris, and MAGNAGLOBAL's Brian Monahan.We've also opened up registration…
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A number of partners I’ve been working with have mentioned casually that they are experimenting with creating a marketplace in their adserver by collapsing the prioritization settings. For a lot of publishers, this is the latest version of the struggle with sales channel conflict that they have been wrestling with…
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AdMonsters Strengthens Global Reach In Serving Digital Strategists AdMonsters Partners with Rising Media to Produce AdMonsters Conferences in UK and Europe SAN FRANCISCO - JANUARY 23, 2013 - AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today…
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